Juan Mundel is an assistant professor of Advertising at DePaul University. Before joining DePaul, Juan pursued his doctoral degree in Media and Information Studies at Michigan State University, a Master of Science in Journalism at West Virginia University and a Licenciatura (BS) in Corporate Communication at Universidad Blas Pascal (Argentina).
His research, while varied, involves the extension of marketing practices to second-generation social media platforms, understanding millennials’ consumption patterns, and campaign tailoring for vulnerable populations.
- Mundel, J., Huddleston, P., Behe, P., Sage, L & Latona, C. (Pending) "An Eye Tracking Study of Minimally Branded Products: Hedonism and Branding as Predictors of Purchase Intentions." Journal of Brand and Product Management.
- Alhabash, S., Mundel, J., Hussain, S. (2017). "Social Media Advertising: Unraveling the Mystery Box", in Digital Advertising, eds. Rodgers, S. & Thorson, E. Routledge.
- Mundel, J., Huddleston, P., & Vodermeier, M. (2017). "An exploratory study of consumers’ perceptions: What are affordable luxuries?"Journal of Retailing and Consumer Services, 35, 68-75.
- Mundel, J., & Nieves, Y. (2017) "Advertising in Times of War: Themes in Argentine Print Advertising During the Malvinas/Falklands War". Journal of Marketing Communications, (published online), 1-22.
- Ahn, H. & Mundel, J. (2015). "Luxury brand advertising in Argentina: Changes following import restrictions". Journal of Marketing Communications, (ahead-of-print), 1-13.