College of Communication > Faculty & Staff > Faculty A-Z > Juan Mundel
Juan Mundel is an assistant professor of advertising in the College of Communication at DePaul University. He teaches graduate and undergraduate courses in advertising (Advertising Campaigns, Advertising and Society, Advertising Foundations, Creativity and Portfolio Building), consumer behavior and insights. Juan also serves as a faculty advisor for the
Latino Media and Communication Program, where he teaches courses that examine Latinx and Latin American consumers.
Juan designed and leads two faculty-led study abroad programs for Public Relations and Advertising students. In the summer, his
Creativity and Portfolio Building Abroad program includes a visit to the outstanding
Cannes Lions Festival of Creativity. He also leads a two-week winter program in Argentina,
International Social Marketing.
Before joining DePaul, Juan completed his doctoral degree in media and information studies at
Michigan State University, a Master of Science in journalism at West Virginia University and a Licenciatura (BS) in corporate communication at
Universidad Blas Pascal (Argentina).
From an interdisciplinary background, Juan Mundel's research includes media psychology, health communication, consumer behavior and social media advertising. He is a co-director of the
Media Engagement Research Laboratory (ME Lab), which trains Public Relations and Advertising students on advanced market research. The lab is funded through a generous grant secured by the advertising faculty in 2018.
Through the ME Lab, his research teams offer consulting services to private clients interested in collecting data through an independent unbiased party.
He has published a variety of journal articles in peer-reviewed journals, such as the
Journal of Marketing Communications,
Journal of Retailing and Consumer Services, and the
Journal of Product and Brand Management. He is an active reviewer for leading journals such as the
International Journal of Advertising,
Journal of Retailing and Consumer Services, and
Social Media + Society.
As an active member of academia, Juan is a member of the American Academy of Advertising and the Association for Educators of Journalism and Mass Communication (AEJMC). He also serves as the Graduate Student Liaison and Chair for the Advertising Division at AEJMC. Juan is also a member of the
Chicago Advertising Federation.