College of Communication > Faculty & Staff > Faculty A-Z > Jay Baglia

Jay Baglia

  • Associate Professor
  • ​​​PhD​​​ (University of South Florida)​​​​​​​​​​​
  • Communication Studies; Health Communication
  • (312) 362-8949
  • ​​​14 E. Jackson Blvd., Room 1807
Jay Baglia is an associate professor in the College of Communication with a focus on Gender, Performance Studies, and Health Communication. He has taught at the University of South Florida in Tampa, Southwestern University near Austin, TX, San José State University in California, and Kutztown University of Pennsylvania. Immediately prior to joining Kutztown University, Baglia was a medical educator for Lehigh Valley Health Network (LVHN) in Allentown. For LVHN, he developed curriculum and assessment tools for the Department of Family Medicine Residency Program, planned and facilitated workshops in the Teaching Leader Series, and served as study coordinator for the Cultural Awareness Implementation Team baseline assessment group.

His academic preparation includes a BA in Communication from the University of South Florida. He earned an MA from USF in 1999, concentrating on gender communication in organizations. He also has two graduate certificates – one in Women’s Studies from USF and the other in Sexuality, Culture and Society from the University of Amsterdam. For his doctoral studies, Baglia focused on gender communication, performance theory, and health; he received his PhD in 2003 (also from USF) under the tutelage of Elizabeth Bell.

In 2005, Baglia published The Viagra Ad Venture: Masculinity, Media, & the Performance of Sexual Health with Peter Lang Publishing. Along with co-editor Rachel E. Silverman, Dr. Baglia published a volume of pregnancy loss narratives, Communicating Pregnancy Loss: Narrative as a M​ethod for Change, in Peter Lang’s Health Communication Series in 2014. In addition, he has book chapters, book reviews, and articles in journals such as Health Communication, Family Medicine, Cultural Studies <> Critical Methodologies, Text & Performance Quarterly, Women & Language, and the Journal of Dramatic Theory & Criticism.

He has made over sixty presentations at academic conferences and is regularly invited to serve as a respondent. He is a member of the National Communication Association (NCA), the Organization for the Study of Communication, Language, and Gender (OSCLG), and the International Congress of Qualitative Inquiry (ICQI). He is currently on the editorial boards of Health Communication, Women & Language, Women’s Studies in Communication, Liminalities, and Kaleidoscope. He has also served in the capacity of ad hoc reviewer for national and regional journals and textbook publishers.

In November, 2012, Baglia received the Distinguished Book Award for The Viagra Ad Venture from the Health Communication Division at the National Communication Association.

In his spare time, he enjoys spending time parenting, traveling, rooting for the Tampa Bay Rays and New York Mets, and exploring Chicago.

Selected Publications

Academic Journal

  • “Mad Men as health communication: Health-related themes in the hit AMC Television series   Health Communication, 30, 50-60. (2014)
  • Slaying the  Assessment Dragon: One department's efforts to tame the beast and survive as the knights in shining armor. Journal of Association for Communication Administration, 32, 27-38. (2013)
  • “Dueling Dualisms: Are Women in the Western at Home on the Range?” Cultural Studies < > Critical Methodologies, 12, 491-499. (2012)
  • “​The radar graph: The development of a communication tool to demonstrate resident competency. Journal of Graduate Medical Education, 2, 220-226. (2012) 
  •  “A process for generating developmentally-appropriate competency assessment”. Family Medicine, 43, 90-98.​ (2011)
  • “​Transforming Emergency Medicine through Narrative: Qualitative Action Research at a Community Hospital”.​ Health Communication, 19, 197-208. (2006)
  • “​Performing the "really real": Cultural criticism, representation, and commodification in The Laramie Project”​. Journal of Dramatic Theory and Criticism, 19, 127-145. (2005)


  • “Communicating Pregnancy Loss: Narrative as a Method for Change ”​.New York, NY: Peter Lang Publishing . (2015)
  • “The Viagra Ad Venture: Masculinity, Media & the Performance of Sexual Health”​. New York, NY: Peter Lang Publishing. (2005)

Book Chapters

  • ​Afterword: How to do things with stories”​. In R. Silverman & J. Baglia (Eds.), (pp. 295-304). New York, NY: Peter Lang Publishing. (2015)​
  • “Melancholy Baby: TIme, Emplotment, & Other Notes on Our Miscarriage”​. In R. Silverman & J. Baglia (Eds.), (pp. 197-209). New York, NY: Peter Lang Publishing. (2015)​​
  • “Introduction: The Politics of Pregnancy Loss”​. In R. Silverman & J. Baglia (Eds.), (pp. 1-15). New York, NY: Peter Lang Publishing. (2015)​​​
  • “The communicating efforts of negotiating unmarried life: Friction and flexibility”​. In S. Marrow and D. Leoutsakis (Eds.), (pp. 84-94). Dubuque, IA: Kendall-Hunt. (2013)
  • “Assessing Baseline Cultural Sensitivity among Employees at a Hospital System: A Mixed Methods Approach”​. In R. Ahmed & B. Bates (Eds.), (pp. 145-166). Dubuque, IA: Kendall Hunt.​​ (2012)
  • “Constructing a Division”​.In W. Leeds-Hurwitz & G. Galanes (Ed.), (pp. 309-318). Hampton Press. (2009)
  • “​If it makes you uncomfortable, get over it: Sex Talk in the Physician-Patient Relationship”​.​ In E. Kirby& C. McBride (Eds.), (pp.47-52). Dubuque, IA: Kendall Hunt.​​ (2009)

Conference Paper

  • ​“​The Redressive Stage of Turner's Social Drama: Reflexivity and the Case of the Supreme Court Vacancy”​.​​ Critical Performance Dialogues: Skepticism & Imaginaries, DePaul University, Chicago, IL. (July 2016)

Creative Work 

  • “Big Love”​.​​ ​Directed by Kathleen Normington, San Jose State University Theatre Department, San Jose, CA. (April 2007)
  • The Grapes of Wrath”​.​​ Directed by Matt Spangler, Steinbeck Festival, Salinas, CA. (April 2007)
  • “Mozart!”​.​ Directed by Matt Spangler, Davis, CA. (March 2006)