Selected Publications:
Wang, T., & Pavelko, R. (in press). Increasing social support for women via humanizing postpartum depression. Health Communication.
Liu, J., & Wang, T. (in press). Divided responses to corporate social advocacy: Explicating the roles of hope and perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention. International Journal of Strategic Communication.
Bailey, R. L., Kwon, K., Park, S.Y., Wang, T. (in press). Eating point-of-view in ASMR videos alters motivational outcomes. Journal of Media Psychology.
Wang, T, & Bailey, R. L. (2023). Processing peripherally placed advertising: The effect of thematic ad-content congruence and arousing content on the effectiveness of in-video overlay advertising. Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2023.2217810
Wang, T. & Pavelko, R. (2023). Engaging audience on social media: The persuasive impact of fit between humor and regulatory focus in health messages. Health Communication. https://doi.org/10.1080/10410236.2023.2218532
Quan X. & Wang, T. (2023). How consumers react to brand advertising amid COVID-19: The roles of threat intensity and sensation seeking. International Journal of Applied Business Research. https://doi.org/10.35313/ijabr.v5i02.333
Wang, T. & Pavelko, R. (2022). Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2022.2109396
Wang, T. & Bailey, R.L. (2022). Does sequence matter? An investigation into the motivated processing of sequentially coactive messages. Journal of Media Psychology. https://doi.org/10.1027/1864-1105/a000353
Quan X. & Wang, T. (2022). Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.04.073
Bailey, R.L., Wang, T., Liu, J., Clayton R.B., Kwon K., Diwanji, V., & Karimkhanashtiyani, F. (2022). Social facilitation in fear appeals creates positive affect but inhibits healthy eating intentions. Frontiers in Psychology. https://doi: 10.3389/fpsyg.2022.838471
Bailey, R.L., Wang, T., & Liu, J. (2021). Ambient lighting alters motivational response to advertisements for foods of different energetic value. Motivation and Emotion. 45 (5), 574-584. https://doi: 10.1007/s11031-021-09891-5
Pavelko, R., & Wang, T. (2021). Love and basketball: Audience response to a professional athlete's mental health proclamation. Health Education Journal. 80 (6), 635-647. https://doi: 10.1177/00178969211006161
Bailey, R.L., Wang, T., & Liu, J. (2021). Applying optimal foraging to young adult decision-making after food advertising exposure. Health Communication, 36, 146-157. https://doi:10.1080/10410236.2019.1669268
Bailey, R.L., Liu, J., & Wang, T. (2021). Primary biological motivators in food advertisements: Energy density and sexual appeals compete for appetitive motivational activation. Communication Research, 48 (3), 379-400. https://
doi: 10.1177/0093650218793747