Selected Publications:
Wang, T. & Bailey, R. L. (in press). From excitation transfer theory to dynamic deactivation model: Mapping changes in psychophysiological responses following emotional advertising.
Journal of Advertising.
https://doi.org/10.1080/00913367.2025.2534376Wang, T., & Pavelko, R. (2025). Increasing social support for women via humanizing postpartum depression.
Health Communication, 40 (4), 668-678.
https://doi.org/10.1080/10410236.2024.2361582Wang, T, Pavelko, R., Ford, H., Barrows, S. Donohue, S. Stapel, M. (2024). Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention.
Health Marketing Quarterly, 41(4), 476-497.
https://doi.org/10.1080/07359683.2024.2422197Liu, J., &
Wang, T. (2024). Divided responses to corporate social advocacy: Explicating the roles of hope and perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention.
International Journal of Strategic Communication, 18(5), 469-489
https://doi.org/10.1080/1553118X.2024.2372487Bailey, R. L., Kwon, K., Park, S.Y.,
Wang, T. (2024). Eating point-of-view in ASMR videos alters motivational outcomes.
Journal of Media Psychology.
https://doi.org/10.1027/1864-1105/a000443Wang, T, & Bailey, R. L. (2023). Processing peripherally placed advertising: The effect of thematic ad-content congruence and arousing content on the effectiveness of in-video overlay advertising.
Journal of Interactive Advertising, 23(3), 203-220.
https://doi.org/10.1080/15252019.2023.2217810Wang, T. & Pavelko, R. (2023). Engaging audience on social media: The persuasive impact of fit between humor and regulatory focus in health messages.
Health Communication, 39(8), 1479-1490.
https://doi.org/10.1080/10410236.2023.2218532 Quan X. &
Wang, T. (2023). How consumers react to brand advertising amid COVID-19: The roles of threat intensity and sensation seeking.
International Journal of Applied Business Research, 5(2).
https://doi.org/10.35313/ijabr.v5i02.333Wang, T. & Pavelko, R. (2022). Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions.
Health Marketing Quarterly, 40(3), 326-346.
https://doi.org/10.1080/07359683.2022.2109396 Wang, T. & Bailey, R.L. (2022). Does sequence matter? An investigation into the motivated processing of sequentially coactive messages.
Journal of Media Psychology, 35(2), 120-129.
https://doi.org/10.1027/1864-1105/a000353Quan X. &
Wang, T. (2022). Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR.
Journal of Business Research, 148, 315-324.
https://doi.org/10.1016/j.jbusres.2022.04.073Bailey, R.L.,
Wang, T., Liu, J., Clayton R.B., Kwon K., Diwanji, V., & Karimkhanashtiyani, F. (2022). Social facilitation in fear appeals creates positive affect but inhibits healthy eating intentions.
Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.838471
Bailey, R.L.,
Wang, T., & Liu, J. (2021). Ambient lighting alters motivational response to advertisements for foods of different energetic value.
Motivation and Emotion, 45(5), 574-584.
https://doi: 10.1007/s11031-021-09891-5Pavelko, R., &
Wang, T. (2021). Love and basketball: Audience response to a professional athlete's mental health proclamation.
Health Education Journal, 80 (6), 635-647.
https://doi: 10.1177/00178969211006161Bailey, R.L.,
Wang, T., & Liu, J. (2021). Applying optimal foraging to young adult decision-making after food advertising exposure.
Health Communication, 36, 146-157.
https://doi:10.1080/10410236.2019.1669268 Bailey, R.L., Liu, J., &
Wang, T. (2021). Primary biological motivators in food advertisements: Energy density and sexual appeals compete for appetitive motivational activation.
Communication Research, 48 (3), 379-400. https://
doi: 10.1177/0093650218793747