Chu, Shu-Chuan, Juan Mundel, and Tao Deng (2023, forthcoming). “Impact of Consumer Socialization on TikTok Intensity and Addiction: The Moderating Role of Individual Characteristics.” Journal of Communication Technology.
Chu, Shu-Chuan, Hyejin Kim, and Yoojung Kim (2022), “When Brands Get Real: The Role of Authenticity and Electronic Word-of-Mouth in Shaping Consumer Response to Brands Taking a Stand,” International Journal of Advertising, https://doi.org/10.1080/02650487.2022.2138057.
Chu, Shu-Chuan, Tao Deng, and Juan Mundel (2022), “The Impact of Personalization on Viral Behavior Intention on TikTok: The Role of Perceived Creativity, Authenticity, and Need for Uniqueness,” Journal of Marketing Communications, https://doi.org/10.1080/13527266.2022.2098364.
Chu, Shu-Chuan (2022), “Diversity and Multicultural Issues in Advertising: A Literature Review and New Research Directions," Advertising & Society Quarterly, 23 (2), https://muse.jhu.edu/journal/18.
Chu, Shu-Chuan (2021), “Electronic Word-of-Mouth,” Oxford Bibliographies in Communication. DOI: 10.1093/OBO/9780199756841-0267.
Chu, Shu-Chuan, Tao Deng, and Hong Cheng (2020), “The Role of Social Media Advertising in Hospitality, Tourism, and Travel: A Literature Review and Research Agenda,” International Journal of Contemporary Hospitality Management, 32 (11), 3419-3438.
Chu, Shu-Chuan, Hsuan-Ting Chen, and Chen Gan (2020), “Consumers’ Engagement with Corporate Social Responsibility (CSR) Communication in Social Media: Evidence from China and the United States,” Journal of Business Research, 110, 260-271.
Chu, Shu-Chuan and Hsuan-Ting Chen (2019), “Impact of Consumers’ Corporate Social Responsibility (CSR)-Related Activities in Social Media on Brand Attitude, eWOM Intention and Purchase Intention: A Study of Chinese Consumer Behavior,” Journal of Consumer Behaviour, 18, 453-463.
Chu, Shu-Chuan, Yang Cao, Jing Yang, and Juan Mundel (2019), “Understanding Advertising Client-Agency Relationships in China: A Multi-Method Approach to Investigate Guanxi Dimensions and Agency Performance,” Journal of Advertising, 48 (5), 473-494.
Chu, Shu-Chuan, Sara Kamal, and Yoojung Kim (2019), “Re-Examining of Consumers’ Responses toward Social Media Advertising and Purchase Intention toward Luxury Products: From 2013 to 2018,” Journal of Global Fashion Marketing, 10 (1), 81-92.
Chu, Shu-Chuan, Che-Hui Lien, and Yang Cao (2019), “Electronic Word-of-Mouth (eWOM) on WeChat: Examining the Influence of Sense of Belonging, Need for Self-Enhancement, and Consumer Engagement on Chinese Travelers' eWOM,” International Journal of Advertising, 38 (1), 26-49.
Chu, Shu-Chuan and Juran Kim (2018), “The State of Knowledge on eWOM in Advertising and Directions for Future Research,” International Journal of Advertising, 37 (1), 1-13.
Yim, Mark Yi-Cheon, Shu-Chuan Chu, and Paul Sauer (2017), “Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective,” Journal of Interactive Marketing, 39, 89-103.
Chu, Shu-Chuan, Kasey Windels, and Sara Kamal (2016), “The Influence of Self-Construal and Materialism on Social Media Intensity: A Study of China and the United States,” International Journal of Advertising, 35 (3), 569-588.
Chu, Shu-Chuan, Hsuan-Ting Chen, and Yongjun Sung (2016), “Following Brands on Twitter: An Extension of Theory of Planned Behavior,” International Journal of Advertising, 35 (3), 421-437.
Chu, Shu-Chuan, and Yongjun Sung (2015), “Using a Consumer Socialization Framework to Understand Electronic Word-of-Mouth (eWOM) Group Membership Among Brand Followers on Twitter,” Electronic Commerce Research and Applications, 14 (4), 251-260.
Chu, Shu-Chuan, Sara Kamal, and Yoojung Kim (2013), “Understanding Consumers’ Responses toward Social Media Advertising and Purchase Intention toward Luxury Products,” Journal of Global Fashion Marketing, 4 (3), 158-174.
Kamal, Sara, Shu-Chuan Chu, and Mahmood Pedram (2013), “Materialism, Attitudes, and Social Media Usage and their Impact on Purchase Intention of Luxury Fashion Goods among American and Arab Young Generations,” Journal of Interactive Advertising, 13 (1), 27-40.
Chu, Shu-Chuan and Jhih-Syuan Lin (2013), “Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers,” International Journal of Strategic Communication, 7 (1), 43-64.
Chu, Shu-Chuan and Jhih-Syuan Lin (2012), “Do Chinese Consumers Care About Corporate Social Responsibility (CSR)? Implications for Cosmetic Advertising Strategies in China,” Asian Journal of Business Research, 2 (1), 62-84.
Kamal, Sara and Shu-Chuan Chu (2012), “Beliefs, Attitudes, and Behaviors towards Advertising on Social Media in the Middle East: A Study in Dubai, United Arab Emirates,” International Journal of Internet Marketing and Advertising, 7 (3), 237-259.
Chu, Shu-Chuan (2011), “Viral Advertising in Social Media: Participation in Facebook Groups and Responses among College-Aged Users,” Journal of Interactive Advertising, 12 (1), 30-43.
Chu, Shu-Chuan, and Sejung Marina Choi (2011), “Electronic Word-of-Mouth (eWOM) in Social Networking Sites: A Cross-Cultural Study of the U.S. and China,” Journal of Global Marketing, 24 (3), 263-281.
Chu, Shu-Chuan and Yongjun Sung (2011), “Brand Personality Dimensions in China,” Journal of Marketing Communications, 17 (3), 163-181.
Chu, Shu-Chuan, and Yoojung Kim (2011), “Determinants of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites,” International Journal of Advertising, 30 (1), 47-75.
Chu, Shu-Chuan, and Sejung Marina Choi (2010), “Social Capital and Self-Presentation on Social Networking Sites: A Comparative Study of American and Chinese College Students,” Chinese Journal of Communication, 3 (4), 402-420.
Chu, Shu-Chuan and Szu-Chi Huang (2010), “College-Educated Youth’s Attitudes toward Global Brands: Implications for Global Marketing Strategies,” Journal of International Consumer Marketing, 22 (2), 129-145.
- Chu, Shu-Chuan and Sara Kamal (2008), “The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study,” Journal of Interactive Advertising, 8 (2), 26-37.