College of Communication > Faculty & Staff > Faculty A-Z > Patricia Whalen

Patricia Whalen

Patricia T. Whalen, PhD., is an author, consultant, corporate trainer and educator with more than 20 years of senior corporate communication and marketing experience. She is an adjunct faculty member at both DePaul University in Chicago and Florida International University in Miami. She also provides consulting services in research and strategic planning for organizational change and integrated marketing communications and has provided training services in time management for a wide range of corporations and non-profit organizations in the Gulf Coast region of Florida.  

Prior to her teaching and consulting activities, Pat had a 17-year corporate career in the automotive, aerospace and telecommunications fields. She headed up global marketing and communications for an international satellite communications firm in Washington, D.C. for eight years. Prior to that, she managed corporate communications for a Fortune 300 manufacturing firm where she served as strategist and corporate spokesperson during times of crisis and organizational change including plant closings, product liability lawsuits, and mergers and acquisitions.  

After her corporate career, Pat earned her doctorate degree and then joined the full-time faculty of the Medill Integrated Marketing Communications (IMC) program at Northwestern University where, for eight years, she taught graduate courses in public relations principles, organizational communication management, marketing public relations and consumer insight. She then served for five years as graduate director of DePaul University’s PR and Advertising program and taught graduate and undergraduate courses in public relations ethics, research methods, and PR and advertising management.  

Pat is an accredited member of the Public Relations Society of America (PRSA) and served for six years on its Board of Ethics and Professional Standards (BEPS). She is also a recipient of the PRSA’s prestigious Silver Anvil Award for a highly successful crisis management campaign. Pat served for two years as head of accreditation for the International Advertising Association, and she has written two books and a number of book chapters and articles on corporate communication and integrated marketing. She is also widely published and a regular speaker on the topic of communication during mergers and acquisitions for such organizations as the Conference Board, the National Investor Relations Institute (NIRI), the International Association of Business Communicators (IABC), the Chicago Publicity Club, and the PRSA. She recently served on the board of directors for the Suncoast Chapter of the American Society for Training and Development.  

Pat received her bachelor’s degree in English from the Ohio State University, her master’s degree in business administration from Indiana University, and her PhD in Mass Media from Michigan State University’s College of Communication. 

Connect

Patricia T. Whalen, Ph.D., APR,
Home Phone: 941-343-2458
Mobile: 941-210-8473

Books and Book Chapters

  • ​“Cementing the Brand Through Integrated Marketing Public Relations,” a chapter in The Handbook of Strategic Public Relations and Integrated Communications, second edition, Clarke L. Caywood, editor, (McGraw-Hill, 2012)
  • “Communicating For A Merger or An Acquisition” a chapter in The IABC Handbook of Organizational Communication, (First and Second Editions), Tamara Gillis, editor, (Jossey-Bass, 2006 and 2011)
  • A Marketers Guide to Public Relations in the 21st Century – a book co-authored with Thomas L. Harris (Thomson, 2006)
  • Corporate Communication From A To Z – – a reference book co-published with IABC, 2005
  • “Short-Circuited Mergers in the Mass Media -- Credible and Incredible Evidence,” a chapter in Media Management Review.  (Lawrence Erlbaum & Associates, 1997), co-authored with Barry Litman

Articles

  • “Key Questions to Ask Before Integrating Cultures Post-Merger” in Communication World Magazine, IABC, July/August 2012
  • “How to Avoid the Most Common Communications Mistakes in Mergers & Acquisitions,” in Investor Relations Quarterly – Fall, 2001
  • “Dispelling Myths:  Communication in Mergers & Acquisitions,” in the Journal of Integrated Communications, 2000-2001 edition
  • “Videoconferencing and Distance Learning -- A Symbolic Interactionist Approach,” in the International Teleconferencing Association’s Collaborative Communications Review, May 1996

Research Studies

  • ​International Association of Business Communicators:  Authored the IABC’s 2002 top-selling research study, "How Communication Drives Merger Success."
  • Forum for People Performance:   “Linking Performance Strategies to Financial Outcomes – The Interaction between Marketing & Human Resources and Employee Measurement & Incentives,” 2006
  • The NewsMarket: “The Changing Landscape of Print & Online Media,”  A study on the status of social media in the top 100 U.S. newspapers and magazines