College of Communication > Academics > Minors and Concentrations > Public Relations and Advertising (Minor)

Public Relations and Advertising (Minor)

Students pursuing a Public Relations and Advertising minor develop an understanding of public relations and advertising theories and practices. Additionally, students learn to consider public relations and advertising processes, products and effects from multiple perspectives, while strengthening critical thinking, writing, and speaking skills.

​Course Requirements

A minor in Public Relations and Advertising requires students to complete a total of 24 credit hours (six courses). To complete the minor, students must take:  ​​​

Course Title Quarter Hours
PRAD 244PRINCIPLES OF ADVERTISING4
or PRAD 255 PUBLIC RELATIONS
PRAD 256WRITING FOR PUBLIC RELATIONS AND ADVERTISING4
PRAD 291RESEARCH, DATA AND INSIGHTS4
Select three of the following:12
PRAD 290
PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours)
PRAD 292
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
PRAD 320
EVENT PLANNING
PRAD 321
ADVANCED EVENT PLANNING
PRAD 334
ADVERTISING AND PUBLIC RELATIONS ETHICS
PRAD 335
DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS
PRAD 336
ADVERTISING CAMPAIGNS
PRAD 337
PUBLIC RELATIONS CAMPAIGNS
PRAD 338
HEALTH AND PUBLIC RELATIONS
PRAD 340
CONSUMER PROMOTION
PRAD 350
STRATEGIC COMMUNICATION PLANNING
PRAD 351
COPYWRITING
PRAD 352
DIGITAL ADVERTISING
PRAD 353
PSYCHOLOGY OF ADVERTISING
PRAD 354
PERSONAL BRANDING
PRAD 356
ADVANCED WRITING FOR PUBLIC RELATIONS
PRAD 357
ADVERTISING PORTFOLIO
PRAD 362
ENGAGING LATINX COMMUNITIES
PRAD 373
PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS
PRAD 374
MEDIA RELATIONS
PRAD 375
COMMUNICATION LAW
PRAD 376
CRISIS COMMUNICATION MANAGEMENT
PRAD 378
CREATIVITY IN ADVERTISING
PRAD 379
ADVERTISING MEDIA PLANNING
PRAD 381
ADVERTISING AND CHILDREN
PRAD 382
NON-PROFIT PUBLIC RELATIONS
PRAD 385
INTERNATIONAL ADVERTISING
PRAD 386
BATEMAN PUBLIC RELATIONS STRATEGY
PRAD 387
BATEMAN PUBLIC RELATIONS CAMPAIGNS
PRAD 388
AAF STRATEGY
PRAD 389
AAF CAMPAIGNS
PRAD 393
SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING
PRAD 397
FOX SPORTS UNIVERSITY
CMN 394
MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP
CMN 395
COMMUNICATION INTERNSHIP SPECIAL TOPICS

Students majoring in Public Relations and Advertising are restricted from earning this minor.

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