College of Communication > Academics > Minors and Concentrations > Advertising Creative (Minor)

Advertising Creative (Minor)

Students pursuing an Advertising Creative minor develop an understanding of creative processes in developing advertising campaigns.  Creative is also a longstanding industry standard used in the profession for describing individuals that create advertising content for various media and communication forms including traditional (i.e. direct mail, sales letters, brochures, television, radio, internet) to more innovative forms (social media platforms, interactive promotions, brand user experiences, etc.). It is also a job title that refers to an Ad/PR professional who works on creative teams to develop big ideas such as campaign slogans, storyboards, jingles, and other branded persuasive messages.  The following collection of courses in the Advertising Creative minor prepares students to be advertising creatives, copywriters, creative strategists, and for careers in other creative roles with a specific focus on branding in advertising and PR.

An Advertising Creative Minor requires students to complete a total of 24 credit hours (six courses): three required courses and three elective courses. To complete the minor, students must take:

Course Title Quarter Hours
PRAD 244PRINCIPLES OF ADVERTISING4
PRAD 351COPYWRITING4
or PRAD 378 CREATIVITY IN ADVERTISING
PRAD 357ADVERTISING PORTFOLIO4
Select three of the following:12
CMNS 280
INTRODUCTION TO DIGITAL MEDIA SKILLS
JOUR 316
SOUND AND VISION
MCS 260
TRANSMEDIA STORYTELLING: BUILDING A NARRATIVE WORLD
MCS 273
STORYTELLING & STYLE IN CINEMA
PRAD 290
PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (Creative related topics) 1
PRAD 292
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
PRAD 333
HUMOR AND ADVERTISING
PRAD 336
ADVERTISING CAMPAIGNS
or PRAD 337
PUBLIC RELATIONS CAMPAIGNS
PRAD 351
COPYWRITING
PRAD 378
CREATIVITY IN ADVERTISING
PRAD 393
SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING (Creative related topics such as Advanced Copywriting, Advanced Portfolio, Multimedia Ad Production, Concept and Sketch Development)

All students at DePaul, including students majoring in Public Relations and Advertising (PRAD) can earn this minor. 

Content displayed from this DePaul University catalog page.

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