DePaul University students claimed top prizes in the 2018 Arthur W. Page Society national corporate communication case study competition. This recognition maintains a five-year winning streak for the College of Communication. DePaul has placed over 11 times - more than any other program.
Under the guidance of Matt Ragas
, associate professor and academic director of the graduate Public Relations and Advertising program
, students Emma Finkbeiner, Neena Lecher, Alexa Ohm and Natalia Sowa received first place in the communication school category for their case study, "Unilever and Kraft Heinz: A Global Crash of Corporate Purpose and Profits." They were followed by Rachel Mihulka, Aray Rivera and Benita Zepeda with their study, "The #DeleteUber Social Media Storm: Corporate Reputation in an Era of 'Alternative Facts.'"
"Our students' performance in this year's competition continues to underscore that we can compete against the best programs in the country," Ragas says. "The topics of these winning cases, the role of responsibility of business in society today and corporate reputation among a swirl of fake news, could not be more timely and salient."
The Arthur W. Page Society is a professional association for senior PR and corporate communications executives and distinguished academics who seek to enrich and strengthen their profession. In alliance with the Institute for Public Relations, the Page Society sponsors an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism. This year's competition consisted of 105 entries from 36 universities across the nation.