College of Communication > About > Initiatives > ME Lab > About


The Media Engagement Research Laboratory (ME Lab) is a community of DePaul faculty and students who are passionate about investigating the impact of communication on society. Our research explores how audiences interact with a variety of media across marketing and advertising, health communication, public relations and social media.

We build entrepreneurial partnerships with Chicago institutions, collecting data for clients at a fraction of the cost of market research companies. Proceeds from these partnerships allow us to pay student researchers for their work, which in turn helps students offset their education expenses.

The ME Lab is made possible by a generous grant through the Academic Growth and Innovation Fund at DePaul University.


The ME Lab's comprehensive research services help our clients understand their audience, brand and content. We work with some of the latest research technology to detect how users interact with online ads, social media and more. Some of these tracking tools include:

  • Fixed, portable and virtual reality eye tracking
  • Heart rate and skin conductance measurement equipment
  • Biometrics software
  • Social media sentiment analysis software

From start to finish, our research process provides thorough analysis, data collection and tailored recommendations.

  1. Problem identification
  2. Exploratory research
  3. Data collection
    1. Qualitative research and consumer insights (in-depth interviewing, focus groups)
    2. Quantitative research for market research (surveys, psychophysiology, content analysis)
  4. Data analysis
  5. Reporting
  6. Recommendation for policy or market implementation

ME Lab Team

  • Juan Mundel

    Juan Mundel

    Juan Mundel is an assistant professor of advertising at DePaul University. He completed his Ph.D. at Michigan State University. He brings extensive lab experience in media psychology and psychophysiological measurement of responses to advertising. His research lies at the intersection of consumer behavior and health communication.

  • Nur Uysal

    Nur Uysal

    Nur Uysal is an assistant professor at DePaul University where she teaches courses in corporate communication and public relations. She holds a PhD in corporate communication from the University of Oklahoma. Uysal conducts research in corporate social responsibility, stakeholder engagement and the use of new communication technologies in public relations.

Get Involved with a ME Lab Project

This initiative is open to all faculty, undergraduate and graduate students at DePaul University. Review the Research Projects page to see how you can get involved with research at the ME Lab.