College of Communication > About > Centers & Initiatives > Center for Communication Engagement > Media Engagement Lab

The Media Engagement Research Laboratory (ME Lab)

Media Engagement Research Lab
Student uses eye tracking with VR goggles

The Media Engagement Research Laboratory (ME Lab) at the College of Communication offers affordable market research services to the DePaul community, Chicago businesses and NGOs to discover how consumers interact with media. In addition to our academic research, we compile data for clients, offering recommendations based on the needs of your organization at a fraction of the cost of market research companies.

Analyze your audience, brand and content

At the ME Lab, we:

  • Gather data on how audiences interact with mediated content, like online ads and social media
  • Deliver competitive intelligence
  • Provide key insights for your organization

DePaul undergraduate and graduate students collaborate with professors on advanced research projects to conduct audience, brand and content analyses. Students apply their skills by working with clients in the Chicago community. As they collect comprehensive market research data and deliver strategic insights to clients, students gain paid work experience in the nation’s third-largest media market.

Research Services

We provide a full range of research services and work with some of the latest technology, like virtual reality eye tracking, biometrics software and more.

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Current Projects

Learn about the academic research projects we're working on at the ME Lab. If you're a DePaul student or faculty member, see how you can get involved.

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Contact Us

Are you interested in using the ME Lab's services for your business or organization? See how the data we collect at the ME Lab can help your organization achieve its goals.

ME Lab logo
For all other questions, contact:

ME Lab (College of Communication)
14 E. Jackson Blvd., Suites 1250 and 1252
Chicago, IL 60604

Phone: (312) 362-7192