Taiwan and Japan: Advertising and Branding in Asia

Refer to DePaul Study Abroad to see how COVID-19 could impact this program or your study abroad plans.

Taiwan and Japan: Advertising and Branding in Asia is a two-week study abroad program designed to introduce students to advertising and branding in Asia, as well as the rapid changes taking place in the two countries. Students will gain a better understanding of consumer motivation in Taiwan and Japan, including how culture shapes Asian consumers’ attitudes toward brands.

Taipei, Taiwan and Tokyo, Japan are two of the most vibrant capital cities in Asia. Taiwan and Japan represent two important markets to compare and contrast how advertising and brands operate in Asia. These two countries also provide an ideal setting to reflect upon the consumer experience in the United States.

The program consists of classroom lectures, design-thinking workshops and professional visits. While in Taipei, students will participate in a design-centric business model workshop and a competition with students from Robert Morris University in the U.S. and Ming Chi University of Technology in Taiwan. Throughout the program, students will work on a team-based project and develop a design-centric advertising and branding campaign for a client. The program also includes cultural site visits and activities in both cities. This interdisciplinary global learning experience will prepare students for today’s globalized marketplace.

Program Director

Kelly Chu, Professor, schu7@depaul.edu

Application Process

Students must apply to Taiwan and Japan: Advertising and Branding in Asia via Study Abroad. See Study Abroad for criteria and deadlines.