Taiwan and Japan: Advertising and Branding in Asia is a two-week study abroad program designed to introduce students to advertising and branding in Asia, as well as the rapid changes taking place in the two countries. Students will gain a better understanding of consumer motivation in Taiwan and Japan, as well as how culture shapes Asian consumers’ attitudes toward brands.
Taipei and Tokyo are two of the most vibrant cities in Asia and the capital cities of Taiwan and Japan, respectively. Taiwan and Japan represent two important and interesting markets to compare and contrast how advertising and brands operate in Asia. These two countries also provide an ideal setting to reflect upon the consumer experience in the United States.
The program consists of classroom lectures, design-thinking workshops, and professional visits. While in Taipei, students will participate in a design-centric business model workshop and competition with students from Robert Morris University in the U.S. and Ming Chi University of Technology in Taiwan. Throughout the program, students will work on a team-based project and develop a design-centric advertising and branding campaign for a client. The program also includes cultural site visits and activities in both cities. This intellectually stimulating and interdisciplinary, global learning experience will prepare students for today’s globalized marketplace.
Students must apply to Taiwan and Japan: Advertising and Branding in Asia via Study Abroad. See Study Abroad for criteria and deadlines.
DePaul University does not discriminate on the basis of race, color, national origin, religion, sex, or handicap in admissions, employment, or the provision of services. Inquiries regarding this policy should be addressed to the Director of Human Resources, 1 East Jackson Avenue, Chicago, Illinois 60604.
Circumstances, such as an unexpected event abroad or a curriculum change, may require DePaul University to make changes to the program. DePaul University reserves the right to cancel or alter programs and courses without notice.