An intense two-week experience of travel and study, The New York Way provides Public Relations and Advertising (PRAD) majors an opportunity to gain a deeper understanding of the structure, operations and culture of agencies and media outlets in New York. Students are immersed into the advertising and public relations environment, visiting agencies, networking with professionals and exploring each agency’s work and competitive differences. Students gain a sense of what it takes to be successful in this fast-paced, competitive market and receive tips on how to differentiate themselves from the intimidating number of applicants that apply for positions.
The New York Way is comprised of both travel and coursework over a two week period that corresponds with December Intercession. Students begin with class meetings in Chicago, then travel to New York for five days of visits to major agencies, organizations and media outlets. Upon return, students develop and deliver presentations to industry professionals and fellow classmates on the insights gained from the experience.
Students are enrolled in either PRAD 393 or PRAD 595, Special Topics in Public Relations and Advertising: The New York Way, In-Person Agency and Media Visits and Analysis. Two sections are offered, each with an academic focus public relations or advertising, led by different College of Communication faculty members. The course carries four credit hours.
Costs and Accommodations
Participating students pay the cost of tuition, billed at the current DePaul tuition rate, travel to and from New York and a program fee.While in New York, students share conveniently located accommodations, and travel locally via the MTA mass transit system. Some group meals and a cultural activity are also included.
Students must apply to The New York Way via Study Abroad. Accepted students will be enrolled in the appropriate course in the Fall term prior to travel. See the Study Abroad site for criteria and deadlines for the Advertising and Public Relations programs.
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