As consumers find healthier alternatives to eating at McDonalds, the Chicagoland-area corporation looks for new strategies to draw more customers back under the golden arches. Fox 32 reports on a new campaign the hamburger chain is running in which customers can trade love for fast food. Our own PRAD lecturer Ken Krimstein gave Fox 32 News his thoughts on the new campaign after watching McDonald's advertisement which ran during the Super Bowl.
“Desperate times require desperate measures… ," Krimstein told Fox. "They're telling people on the Super Bowl that they are giving away food for love and I thought, fairly bold."