A team of PR and Advertising students have received an honorable mention for their campaign in the 2019 PRSSA National Bateman Case Study Competition.
Each year, the Bateman Case Study Competition asks students to put their skills to the test by creating and executing a full-scale public relations campaign. The 2019 Bateman Competition, in partnership with the PRSA Foundation, challenged participants to create a campaign focused on diversity and inclusion in the PR profession, including a plan to promote the book Diverse Voices: Profiles in Leadership.
For their campaign, the student team "Vision of Us" (Jakson Lasko, Bryanna St. Pierre, Katy Bozich, Olivia Polony and Lavonn Ackerman) partnered with several organizations across DePaul, including DePaul PRSSA for the 2019 PRSSA regional conference, which discussed diversity and inclusion during panels and breakout sessions.
Students also created a collaborative podcast with members of DePaul's Black Student Union, the Student Government Association and the DePaul Alliance for Latinx Empowerment (DALE). Throughout the episode, guest panelists shared their perspectives on diversity, their internship experiences, and how they think their values will inform their future careers in communications. The campaign incorporated additional perspectives from alumni and students through guest blogs and video interviews.
"The team invested a massive effort to research, develop, implement and evaluate their PR campaign," says Jim Motzer, professional lecturer and faculty advisor for the Bateman Competition. "They competed on a national stage with 66 other entries from some of the best PR programs in the country, so it's a real honor DePaul shared this prestigious spotlight."