To Have Impact, the People's Climate March Needs to Reach Beyond Activists

Next steps for climate change marchers

Jill Hopke
If climate activists want to continue momentum from the recent People's Climate March, they need to find a way to attract supporters who are not yet in the environmental fold, writes environmental communication expert Jill Hopke​ in the San Francisco Chronicle.

"As a first step, it will be critical for climate activists to reach beyond core supporters after the march. It is time to disassociate climate action in the United States from the political left and climate denialism from conservatives," Hopke writes.