The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.
Course List Course | Title | Quarter Hours |
| 16 |
CMN 292 | ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2 | |
CMNS 280 | INTRODUCTION TO DIGITAL MEDIA SKILLS | |
CMN 397 | RESEARCH PRACTICUM 1 | |
CMN 399 | INDEPENDENT STUDY 1 | |
HSP 353 | EVENT SALES, SERVICE & PROMOTION | |
ICS 350 | INTERNATIONAL BUSINESS SEMINAR | |
JOUR 376 | TOPICS IN JOURNALISM (Topic: Sports Content Creation) | |
MGT 341 | BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | |
MGT 344 | THE BUSINESS OF ESPORTS | |
MGT 398 | SPECIAL TOPICS (Topic: Legal Issues in Sports) | |
MGT 398 | SPECIAL TOPICS (Topic: San Diego Sports Consulting Project) | |
MKT 342 | SPORTS SPONSORSHIP MARKETING | |
MKT 385 | SPORTS SALES | |
MKT 398 | SPECIAL TOPICS | |
ORGC 358 | DIVERSITY, LEADERSHIP, & TEAM BUILDING | |
PRAD 244 | PRINCIPLES OF ADVERTISING | |
PRAD 292 | DESIGN APPLICATIONS FOR PRAD PROFESSIONALS | |
PRAD 320 | EVENT PLANNING | |
PRAD 337 | PUBLIC RELATIONS CAMPAIGNS | |
PRAD 340 | CONSUMER PROMOTION | |
PRAD 363 | THE MEETING OF SPORTS AND ADVERTISING | |
PRAD 375 | COMMUNICATION LAW | |
PRAD 376 | CRISIS COMMUNICATION MANAGEMENT | |
PRAD 383 | BRANDED CONTENT | |
SPRTCMN 300 | TOPICS IN SPORTS COMMUNICATION | |
SPRTCMN 308 | SPORTS & MASCULINITIES - A SURVEY OF HOW SPORTS INFORM GENDER IN AMERICAN CULTURE | |
SPRTCMN 326 | SPORTS MEDIA LAW | |
SPRTCMN 327 | SPORTS STATS AND ANALYTICS | |
SPRTCMN 328 | SPORTS SOCIAL MEDIA | |
SPRTCMN 329 | SPORTS AUDIO PRODUCTION | |
SPRTCMN 330 | SPORTS & MASCULINITIES | |
SPRTCMN 331 | SPORTS BUSINESS NEWS | |
SPRTCMN 337 | SPORTS CAMPAIGNS | |
SPRTCMN 373 | SPORTS MEDIA ENTREPRENEURS | |
SPRTCMN 374 | SPORTS MEDIA RELATIONS | |
SPRTCMN 375 | SPORTS CONTENT CREATION | |
SPRTCMN 376 | SPORTS CRISIS CMN MANAGEMENT | |
SPRTCMN 397 | FOX SPORTS UNIVERSITY | |
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