College of Communication > Academics > Sports Communication > Undergraduate > Sports Communication (BA) > Sports Promotion and Publicity Concentration

Sports Promotion and Publicity Concentration

The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media. 


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