College of Communication > Academics > Sports Communication > Undergraduate > Sports Communication (BA) > Sports Promotion and Publicity Concentration

Sports Promotion and Publicity Concentration

The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.

Course Title Quarter Hours
Select four of the following:16
CMN 150
SMARTPHONE PHOTOGRAPHY (2.0 quarter hours) 2
CMN 292
ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2
CMN 295
ADOBE INDESIGN (2.0 quarter hours) 2
CMN 296
ADOBE AUDITION (2.0 quarter hours) 2
CMN 297
ADOBE PREMIERE VIDEO EDITING (2.0 quarter hours) 2
CMN 397
RESEARCH PRACTICUM 1
CMN 399
INDEPENDENT STUDY 1
CMNS 280
INTRODUCTION TO DIGITAL MEDIA SKILLS
CMNS 358
DIVERSITY, LEADERSHIP, & TEAM BUILDING
HSB 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
HSB 344
BUSINESS OF ESPORTS
HSB 353
EVENT SALES, SERVICE & PROMOTION
HSB 398
SPECIAL TOPICS (Topic must be sports focused)
IB 350
INTERNATIONAL BUSINESS SEMINAR
JOUR 376
TOPICS IN JOURNALISM (Topic: Sports Content Creation)
MGT 398
SPECIAL TOPICS (Topic: Legal Issues in Sports)
MGT 398
SPECIAL TOPICS (Topic: San Diego Sports Consulting Project)
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 385
SPORTS SALES
MKT 398
SPECIAL TOPICS
PRAD 244
PRINCIPLES OF ADVERTISING
PRAD 292
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
PRAD 320
EVENT PLANNING
PRAD 337
PUBLIC RELATIONS CAMPAIGNS
PRAD 340
BRAND ACTIVATION AND CONSUMER PROMOTION
PRAD 363
THE MEETING OF SPORTS AND ADVERTISING
PRAD 375
COMMUNICATION LAW
PRAD 376
CRISIS COMMUNICATION MANAGEMENT
PRAD 383
BRANDED CONTENT
SPRTCMN 300
TOPICS IN SPORTS COMMUNICATION
SPRTCMN 308
SPORTS & MASCULINITIES - A SURVEY OF HOW SPORTS INFORM GENDER IN AMERICAN CULTURE
SPRTCMN 326
SPORTS MEDIA LAW
SPRTCMN 327
SPORTS STATS AND ANALYTICS
SPRTCMN 328
SPORTS SOCIAL MEDIA
SPRTCMN 329
SPORTS AUDIO PRODUCTION
SPRTCMN 331
SPORTS BUSINESS NEWS
SPRTCMN 337
SPORTS CAMPAIGNS
SPRTCMN 373
SPORTS MEDIA ENTREPRENEURS
SPRTCMN 374
SPORTS MEDIA RELATIONS
SPRTCMN 375
SPORTS CONTENT CREATION
SPRTCMN 376
SPORTS CRISIS CMN MANAGEMENT
SPRTCMN 397
FOX SPORTS UNIVERSITY
1

Students may take up to 4 hours of credit in this course toward graduation requirements. 

2

A maximum of 8 credits from two credit College of Communication courses can be applied to major requirements. 

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