College of Communication > Academics > Sports Communication > Undergraduate > Sports Communication (BA) > Sports Promotion and Publicity Concentration

Sports Promotion and Publicity Concentration

The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.

Course Title Quarter Hours
Select four of the following:16
CMN 292
ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours)
CMNS 280
INTRODUCTION TO DIGITAL MEDIA SKILLS
CMN 397
RESEARCH PRACTICUM 1
CMN 399
INDEPENDENT STUDY 1
HSP 353
EVENT SALES, SERVICE & PROMOTION
JOUR 376
TOPICS IN JOURNALISM (Topic: Sports Content Creation)
MGT 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
MGT 398
SPECIAL TOPICS (Topic: Legal Issues in Sports)
MGT 398
SPECIAL TOPICS (Topic: San Diego Sports Consulting Project)
MKT 342
SPORTS SPONSORSHIP MARKETING
ORGC 358
DIVERSITY, LEADERSHIP, & TEAM BUILDING
PRAD 244
PRINCIPLES OF ADVERTISING
PRAD 292
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
PRAD 320
EVENT PLANNING
PRAD 337
PUBLIC RELATIONS CAMPAIGNS
PRAD 340
CONSUMER PROMOTION
PRAD 375
COMMUNICATION LAW
PRAD 376
CRISIS COMMUNICATION MANAGEMENT
PRAD 383
BRANDED CONTENT
SPRTCMN 300
TOPICS IN SPORTS COMMUNICATION
SPRTCMN 373
SPORTS MEDIA ENTREPRENEURS
SPRTCMN 374
SPORTS MEDIA RELATIONS
SPRTCMN 375
SPORTS CONTENT CREATION
SPRTCMN 397
FOX SPORTS UNIVERSITY

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