College of Communication > Academics > Sports Communication

Sports Communication
Sports Communication

The Bachelor of Arts degree in Sports Communication prepares graduates for careers that merge foundational communication skills with expertise in areas such as sports sales and marketing, public/community/media relations, media production in digital graphics, video editing, and social media analytics and management.

The Sports Communication BA offers concentrations in Sports JournalismSports Promotion and Publicity, and Sports and Society. Each concentration develops a strong academic foundation for students as they analyze the economic and societal impact of the sports industry. Students will be prepared to make positive change in their communities as socially responsible communication professionals. 

Sports Communication majors will develop oral, written, and visual communication skills that will enable them to research, design, present, and evaluate messages across diverse contexts and from a variety of platforms, including social media and digital communication technologies. The combination of communication and business skills offered by the Sports Communication BA prepares students to enter new and emerging career paths in the sports industry.


of 2017 College of Communication bachelor’s degree recipients were employed or continuing their education within six months of graduation