College of Communication > Academics > Public Relations and Advertising > Undergraduate > Public Relations and Advertising (BA) > Major Requirements

Major Requirements

Major Requirements

Course Requirements

In addition to the four core College of Communication courses, students take seven required classes, three Public Relations and Advertising electives, and two additional electives from the College of Communication. All Public Relations and Advertising majors must complete a total of 16 classes (64 credit hours).

Course Title Quarter Hours
Required Courses:24
PRAD 244
PRINCIPLES OF ADVERTISING
or PRAD 255
 PUBLIC RELATIONS
PRAD 256
WRITING FOR PUBLIC RELATIONS AND ADVERTISING
PRAD 291
RESEARCH, DATA AND INSIGHTS
PRAD 292
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
PRAD 334
ADVERTISING AND PUBLIC RELATIONS ETHICS
or PRAD 335
 DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS
PRAD 374
MEDIA RELATIONS
or PRAD 379
 ADVERTISING MEDIA PLANNING
Choose one of the following courses:4
PRAD 336
ADVERTISING CAMPAIGNS
PRAD 337
PUBLIC RELATIONS CAMPAIGNS
PRAD 339
INTEGRATED COMMUNICATION CAMPAIGNS
PRAD 387
BATEMAN PUBLIC RELATIONS CAMPAIGNS
PRAD 389
AAF CAMPAIGNS
PRAD 397
FOX SPORTS UNIVERSITY
Select three of the following:12
CMN 150
SMARTPHONE PHOTOGRAPHY (2.0 quarter hours) 2
CMN 292
ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2
CMN 295
ADOBE INDESIGN (2.0 quarter hours) 2
CMN 296
ADOBE AUDITION (2.0 quarter hours) 2
CMN 297
ADOBE PREMIERE VIDEO EDITING (2.0 quarter hours) 2
CMN 394
MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP
CMN 395
COMMUNICATION INTERNSHIP SPECIAL TOPICS
CMN 397
RESEARCH PRACTICUM 1
CMN 399
INDEPENDENT STUDY 1
PRAD 244
PRINCIPLES OF ADVERTISING
PRAD 255
PUBLIC RELATIONS
PRAD 290
PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours) 2
PRAD 320
EVENT PLANNING
PRAD 321
ADVANCED EVENT PLANNING
PRAD 333
HUMOR AND ADVERTISING
PRAD 334
ADVERTISING AND PUBLIC RELATIONS ETHICS
PRAD 335
DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS
PRAD 336
ADVERTISING CAMPAIGNS
PRAD 337
PUBLIC RELATIONS CAMPAIGNS
PRAD 338
HEALTH AND PUBLIC RELATIONS
PRAD 339
INTEGRATED COMMUNICATION CAMPAIGNS
PRAD 340
BRAND ACTIVATION AND CONSUMER PROMOTION
PRAD 351
COPYWRITING
PRAD 352
DIGITAL ADVERTISING
PRAD 353
PSYCHOLOGY OF ADVERTISING
PRAD 354
PERSONAL BRANDING
PRAD 356
ADVANCED WRITING FOR PUBLIC RELATIONS
PRAD 357
ADVERTISING PORTFOLIO
PRAD 362
ENGAGING LATINX COMMUNITIES
PRAD 363
THE MEETING OF SPORTS AND ADVERTISING
PRAD 373
PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS
PRAD 374
MEDIA RELATIONS
PRAD 375
COMMUNICATION LAW
PRAD 376
CRISIS COMMUNICATION MANAGEMENT
PRAD 378
CREATIVITY IN ADVERTISING
PRAD 379
ADVERTISING MEDIA PLANNING
PRAD 381
TWEENS, TEENS AND MEDIA
PRAD 382
NON-PROFIT PUBLIC RELATIONS
PRAD 383
BRANDED CONTENT
PRAD 384
INTERNATIONAL PUBLIC RELATIONS
PRAD 385
INTERNATIONAL ADVERTISING
PRAD 386
BATEMAN PUBLIC RELATIONS STRATEGY
PRAD 387
BATEMAN PUBLIC RELATIONS CAMPAIGNS
PRAD 388
AAF STRATEGY
PRAD 389
AAF CAMPAIGNS
PRAD 393
SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING
PRAD 397
FOX SPORTS UNIVERSITY
PRAD 401
EYE TRACKING RESEARCH FOR THE PRAD PROFESSIONALS (2.0 quarter hours) 2
Select two electives (8 credits) from any College of Communication offerings8
1

Students may take up to 4 hours of credit in this course toward graduation requirements. 

2

A maximum of 8 credits from two credit College of Communication courses can be applied to major requirements. 

Internship Credit

Students in the major may take CMN 394 and/or CMN 395 (when work relates to the major). In order to take CMN 394 or CMN 395, students must have completed two of the four communication core classes (CMN 101, CMN 102, CMN 103, CMN 104), two courses in the chosen major and have fulfilled internship program eligibility requirements. ​

Open Electives

Open elective credit also is required to meet the minimum graduation requirement of 192 hours.

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