Major Requirements

Course Requirements

In addition to the four core College of Communication courses, students take six required classes, three Public Relations and Advertising electives, and two additional electives from the College of Communication.  All Public Relations and Advertising majors must complete a total of 15 classes, or 60 credit hours.

• PRAD 244 PRINCIPLES OF ADVERTISING 
  or PRAD 255 PUBLIC RELATIONS
• PRAD 256 WRITING FOR PUBLIC RELATIONS AND ADVERTISING
• PRAD 291 RESEARCH METHODS FOR THE PRAD PROFESSIONAL
• PRAD 292 DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
• PRAD 334 ADVERTISING AND PUBLIC RELATIONS ETHICS
  or PRAD 335 ADVERTISING AND SOCIETY
• Select one from the following:
• PRAD 336 ADVERTISING CAMPAIGNS
• PRAD 337 PUBLIC RELATIONS CAMPAIGNS        
• Three additional courses (12 credits) from:
• CMN 394 COMMUNICATION INTERNSHIP
• CMN 395 COMMUNICATION INTERNSHIP SPECIAL TOPICS
• PRAD 244 PRINCIPLES OF ADVERTISING
• PRAD 255 PUBLIC RELATIONS
• PRAD 290 PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2 cr.)
• PRAD 320 EVENT PLANNING
• PRAD 321 ADVANCED EVENT PLANNING
  
• PRAD 323 ADVERTISING SALES
• PRAD 333 HUMOR AND ADVERTISING
• PRAD 334 ADVERTISING AND PUBLIC RELATIONS ETHICS
• PRAD 335 ADVERTISING AND SOCIETY
• PRAD 336 ADVERTISING CAMPAIGNS
• PRAD 337 PUBLIC RELATIONS CAMPAIGNS
• PRAD 338 HEALTH AND PUBLIC RELATIONS        
• PRAD 340 CONSUMER PROMOTION
• PRAD 350 ACCOUNT PLANNING
• PRAD 351 COPYWRITING
• PRAD 352 DIGITAL ADVERTISING
• PRAD 356 ADVANCED WRITING FOR PUBLIC RELATIONS
  
• PRAD 357 ADVERTISING PORTFOLIO
• PRAD 362 ENGAGING LATINX COMMUNITIES
• PRAD 373 PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS
• PRAD 374 MEDIA RELATIONS  
• PRAD 375 COMMUNICATION LAW
• PRAD 376 CRISIS COMMUNICATION MANAGEMENT
• PRAD 377 MARKETING PUBLIC RELATIONS
• PRAD 378 CREATIVITY IN ADVERTISING
• PRAD 379 ADVERTISING MEDIA PLANNING
• PRAD 380 POLITICAL COMMUNICATION
• PRAD 381 ADVERTISING AND CHILDREN
• PRAD 382 NON-PROFIT PUBLIC RELATIONS
• PRAD 383 BRANDED CONTENT
• PRAD 384 INTERNATIONAL PUBLIC RELATIONS
• PRAD 386 BATEMAN PUBLIC RELATIONS STRATEGY
• PRAD 387 BATEMAN PUBLIC RELATIONS CAMPAIGNS 
• PRAD 390 INTERNATIONAL ADVERTISING
  
• PRAD 391 SPECIAL TOPICS IN PUBLIC RELATIONS
• PRAD 392 SPECIAL TOPICS IN ADVERTISING
• PRAD 393 SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING
• PRAD 398 ADVANCED SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING
  
• Two electives (8 credits) from any College of Communication offerings

Internship Credit

Students in the major may take CMN 394 COMMUNICATION INTERNSHIP​ and/or CMN 395 COMMUNICATION INTERNSHIP SPECIAL TOPICS (when work relates to the major). In order to take CMN 394 or CMN 395, students must have completed two of the four communication core classes (CMN 101, CMN 102, CMN 103, CMN 104), two courses in the chosen major and have fulfilled internship program eligibility requirements. ​
 

Open Electives

Open elective credit also is required to meet the minimum graduation requirement of 192 hours.

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