Degree Requirements
Course Requirements
The Master of Arts in Public Relations and Advertising (PRAD) requires 12 courses (48-credit hours).
Core Courses
Course List Course | Title | Quarter Hours |
| 24 |
PRAD 515 | WRITING FOR A COMMUNICATION CAREER | |
PRAD 553 | ADVERTISING FOUNDATIONS | |
PRAD 555 | PUBLIC RELATIONS FOUNDATIONS | |
PRAD 575 | COMMUNICATION ETHICS AND LAW | |
PRAD 585 | RESEARCH, DATA AND INSIGHTS | |
| |
PRAD 596 | PERSONAL BRANDING AND CAREER STRATEGIES | |
PRAD 599 | RESEARCH THESIS 1 | |
Elective Courses
Course List Course | Title | Quarter Hours |
1 | 24 |
PRAD 511 | CONSUMER INSIGHTS | |
PRAD 512 | ENGAGING LATINX COMMUNITIES | |
PRAD 514 | CONTEMPORARY ISSUES IN PUBLIC RELATIONS AND ADVERTISING | |
PRAD 530 | PR/AD AGENCY ROLES & RESPONSIBILITIES | |
PRAD 536 | ADVERTISING AND HEALTH CAMPAIGNS | |
PRAD 540 | CRISIS COMMUNICATION MANAGEMENT | |
PRAD 550 | INTEGRATED COMMUNICATION CAMPAIGNS | |
PRAD 551 | ADVERTISING AND COPYWRITING | |
PRAD 554 | CREATIVE PROCESSES | |
PRAD 563 | MEDIA PLANNING | |
PRAD 564 | BUSINESS SKILLS FOR STRATEGIC COMMUNICATORS | |
PRAD 590 | PUBLIC RELATION & ADVERTISING WORKSHOP | |
PRAD 594 | COMMUNICATION CAMPAIGNS FOR SOCIAL CHANGE | |
PRAD 595 | SPECIAL TOPICS IN PUBLIC RELATIONS & ADVERTISING | |
CMN 591 | INTERNSHIP | |
CMN 592 | INDEPENDENT STUDY | |
CMN 593 | RESEARCH PRACTICUM | |
CMN 598 | STUDY ABROAD | |
Portfolio
Students in the Master of Arts in Public Relations and Advertising program complete their degree requirements by submitting a comprehensive portfolio. Students present their portfolios and network with industry professionals at the annual Portfolio Showcase.
Master's Thesis
Students who attain a 3.7 GPA or higher and obtain prior approval from the graduate program director have the option to complete a thesis instead of the portfolio. Approved students completing a thesis need to start the process at least 9-12 months prior to graduation and will enroll in PRAD 599 as their final course in the quarter they defend their thesis.
Optional Latino Media & Communication Concentration
The graduate concentration in Latino Media & Communication is comprised of at least three graduate courses drawn from the areas of advertising, journalism, media and cinema studies, multicultural communication, organizational communication and public relations. Graduate students in any of the College of Communication Master of Arts programs can elect to complete the Latino Media & Communication concentration. Students may need to use outside electives to complete this concentration.
Students who complete the concentration will:
- Develop an understanding of the heterogeneous and rapidly changing Latino communities locally, nationally and globally
- Ground their knowledge of intercultural studies within a more extensive and concrete knowledge of a particular (even though diverse), rapidly growing, and increasingly important population within the U.S.
- Increase their cross-cultural competence (understanding and ability to dialogue across difference, develop cultural sensitivity and awareness) with Latino communities
- Enhance their capacity to communicate with and learn from Latino populations in the workplace, in community situations and other sites of engagement
- Recognize the impact of the movement of Latinos across the globe and develop the skills to critically consume and produce media, public relations and advertisement representations that communicate to and about Latino communities
- Develop field-specific knowledge of Latino media and communication along with an understanding of how Latino studies shapes other fields of communication
Courses
Students are required to take three courses (12 credits) from the following list:
Course List
Course |
Title |
Quarter Hours |
CMNS 509 | SPECIAL TOPICS IN MULTICULTURAL COMMUNICATION 1 | |
CMNS 542 | MULTICULTURAL COMMUNICATION IN THE WORKPLACE | |
JOUR 515 | SPECIAL TOPICS IN JOURNALISM 1 | |
MCS 521 | TOPICS IN CINEMA STUDIES 1 | |
MCS 533 | LATIN AMERICAN CINEMA/MEDIA | |
PRAD 511 | CONSUMER INSIGHTS | |
PRAD 512 | ENGAGING LATINX COMMUNITIES | |
PRAD 514 | CONTEMPORARY ISSUES IN PUBLIC RELATIONS AND ADVERTISING 1 | |
PRAD 595 | SPECIAL TOPICS IN PUBLIC RELATIONS & ADVERTISING 1 | |
CMN 591 | INTERNSHIP 1 | |
CMN 598 | STUDY ABROAD 1 | |
Grade Requirements
All students are required to maintain a cumulative GPA of 3.000 in their coursework. If a student's cumulative GPA falls below 3.000, the student will be allowed to complete an additional 16 credits or 3 quarters (whichever comes first) to attain the 3.000 minimum GPA. If the cumulative GPA remains below a 3.000 at the conclusion of this time period, the student may be dismissed from the program. The student's cumulative and term GPAs along with overall academic performance will be factored into the dismissal decision.
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