College of Communication > Academics > Public Relations and Advertising > Graduate Program > Public Relations and Advertising (MA) > Degree Requirements
The Master of Arts in Public Relations and Advertising (PRAD) requires 12 courses (48-credit hours).
Students who attain a 3.7 GPA or higher and obtain prior approval from the graduate program director have the option to complete a thesis instead of the portfolio. Approved students completing a thesis need to start the process at least 9-12 months prior to graduation and will enroll in PRAD 599 RESEARCH THESIS as their final course in the quarter they defend their thesis.
With approval of the graduate program director, students can take up to two relevant elective courses from other College of Communication graduate programs or relevant elective courses from other graduate departments/programs outside of the College of Communication.
Students in the Master of Arts in Public Relations and Advertising program complete their degree requirements by submitting a comprehensive portfolio. Students present their portfolios and network with industry professionals at the annual Portfolio Showcase.
Students who attain a 3.7 GPA or higher and obtain prior approval from the graduate program director have the option to complete a thesis instead of the portfolio. Approved students completing a thesis need to start the process at least 9-12 months prior to graduation and will enroll in PRAD 599 as their final course in the quarter they defend their thesis.
The graduate concentration in Latino Media & Communication is comprised of at least three graduate courses drawn from the areas of advertising, journalism, media and cinema studies, multicultural communication, organizational communication and public relations. Graduate students in any of the College of Communication Master of Arts programs can elect to complete the Latino Media & Communication concentration. Students may need to use outside electives to complete this concentration.
Students who complete the concentration will:
Students are required to take three courses (12 credits) from the following list:
Topic must be related to Latino Media and Communication.
All students are required to maintain a cumulative GPA of 3.000 in their coursework. If a student's cumulative GPA falls below 3.000, the student will be allowed to complete an additional 16 credits or 3 quarters (whichever comes first) to attain the 3.000 minimum GPA. If the cumulative GPA remains below a 3.000 at the conclusion of this time period, the student may be dismissed from the program. The student's cumulative and term GPAs along with overall academic performance will be factored into the dismissal decision.
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For high-performing College of Communication undergraduates, the combined bachelor’s + master’s degree program in Public Relations and Advertising (PRAD) may be an option.