College of Communication > Academics > Public Relations and Advertising > Graduate Program > Public Relations and Advertising (MA) > Degree Requirements

Degree Requirements

Degree Requirements

Course Requirements

The Master of Arts in Public Relations and Advertising (PRAD) requires 12 courses (48-credit hours).

Core Courses

Course Title Quarter Hours
Six core courses are required24
PRAD 515
WRITING FOR A COMMUNICATION CAREER
PRAD 553
ADVERTISING FOUNDATIONS
PRAD 555
PUBLIC RELATIONS FOUNDATIONS
PRAD 575
COMMUNICATION ETHICS AND LAW
PRAD 585
RESEARCH, DATA AND INSIGHTS
Select one of the following:
PRAD 596
PERSONAL BRANDING AND CAREER STRATEGIES
PRAD 599
RESEARCH THESIS 1

Elective Courses

Course Title Quarter Hours
Select six of the following: 124
PRAD 505
CRITICAL PERSPECTIVES ON PUBLIC RELATIONS AND ADVERTISING
PRAD 511
CONSUMER INSIGHTS
PRAD 512
ENGAGING LATINX COMMUNITIES
PRAD 514
CONTEMPORARY ISSUES IN PUBLIC RELATIONS AND ADVERTISING
PRAD 521
PUBLIC RELATIONS MEASUREMENT AND DATA ANALYTICS
PRAD 530
PR/AD AGENCY ROLES & RESPONSIBILITIES
PRAD 535
PUBLIC RELATIONS IN HEALTH CARE
PRAD 536
ADVERTISING AND HEALTH CAMPAIGNS
PRAD 540
CRISIS COMMUNICATION MANAGEMENT
PRAD 550
INTEGRATED COMMUNICATION CAMPAIGNS
PRAD 551
ADVERTISING AND COPYWRITING
PRAD 554
CREATIVE PROCESSES
PRAD 556
STRATEGIC PLANNING IN PUBLIC RELATIONS
PRAD 557
ADVERTISING COMMUNICATION STRATEGY
PRAD 558
CONSUMER PROMOTION
PRAD 562
MEDIA RELATIONS
PRAD 563
MEDIA PLANNING
PRAD 564
BUSINESS SKILLS FOR STRATEGIC COMMUNICATORS
PRAD 565
INTERNATIONAL PUBLIC RELATIONS
PRAD 586
ACCOUNT PLANNING
PRAD 590
PUBLIC RELATION & ADVERTISING WORKSHOP
PRAD 594
COMMUNICATION CAMPAIGNS FOR SOCIAL CHANGE
PRAD 595
SPECIAL TOPICS IN PUBLIC RELATIONS & ADVERTISING
CMN 591
INTERNSHIP
CMN 592
INDEPENDENT STUDY
CMN 593
RESEARCH PRACTICUM
CMN 598
STUDY ABROAD

ePortfolio

Students in the Master of Arts in Public Relations and Advertising program complete their degree requirements by submitting a comprehensive ePortfolio. Students present their ePortfolios and network with industry professionals at the annual ePortfolio Showcase.

Master's Thesis

Students who attain a 3.7 GPA or higher and obtain prior approval from the graduate program director have the option to complete a thesis instead of the ePortfolio. Approved students completing a thesis need to start the process at least 9-12 months prior to graduation and will enroll in PRAD 599 as their final course in the quarter they defend their thesis.​

Optional Latino Media & Communication Concentration

The graduate concentration in Latino Media & Communication is comprised of at least three graduate courses drawn from the areas of advertising, journalism, media and cinema studies, multicultural communication, organizational communication and public relations. Graduate students in any of the College of Communication Master of Arts programs can elect to complete the Latino Media & Communication concentration. Students may need to use outside electives to complete this concentration.

Students who complete the concentration will:

  • Develop an understanding of the heterogeneous and rapidly changing Latino communities locally, nationally and globally
  • Ground their knowledge of intercultural studies within a more extensive and concrete knowledge of a particular (even though diverse), rapidly growing, and increasingly important population within the U.S.
  • Increase their cross-cultural competence (understanding and ability to dialogue across difference, develop cultural sensitivity and awareness) with Latino communities
  • Enhance their capacity to communicate with and learn from Latino populations in the workplace, in community situations and other sites of engagement
  • Recognize the impact of the movement of Latinos across the globe and develop the skills to critically consume and produce media, public relations and advertisement representations that communicate to and about Latino communities
  • Develop field-specific knowledge of Latino media and communication along with an understanding of how Latino studies shapes other fields of communication

Courses

Students are required to take three courses (12 credits) from the following list:

Course Title Quarter Hours
CMNS 509
SPECIAL TOPICS IN MULTICULTURAL COMMUNICATION 1
CMNS 542
MULTICULTURAL COMMUNICATION IN THE WORKPLACE
JOUR 515
SPECIAL TOPICS IN JOURNALISM 1
MCS 521
TOPICS IN CINEMA STUDIES 1
MCS 533
LATIN AMERICAN CINEMA/MEDIA
PRAD 511
CONSUMER INSIGHTS
PRAD 512
ENGAGING LATINX COMMUNITIES
PRAD 514
CONTEMPORARY ISSUES IN PUBLIC RELATIONS AND ADVERTISING 1
PRAD 595
SPECIAL TOPICS IN PUBLIC RELATIONS & ADVERTISING 1
CMN 591
INTERNSHIP 1
CMN 598
STUDY ABROAD 1

Grade Requirements

All students are required to maintain a cumulative GPA of 3.000 in their coursework. If a student's cumulative GPA falls below 3.000, the student will be allowed to complete an additional 16 credits or 3 quarters (whichever comes first) to attain the 3.000 minimum GPA. If the cumulative GPA remains below a 3.000 at the conclusion of this time period, the student may be dismissed from the program. The student's cumulative and term GPAs along with overall academic performance will be factored into the dismissal decision.

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For high-performing College of Communication undergraduates, the combined bachelor’s + master’s degree program in Public Relations and Advertising (PRAD) may be an option.​