The Applied Communication concentration empowers students to become effective communicators, decision-makers and leaders in professional and community settings. Equipped with the latest applied communication theory and research, students will learn how to critically analyze complex issues and actively engage with real-world communication challenges in interpersonal and organizational contexts. By learning to identify opportunities for change and development in multiple relational and professional contexts, students will become proactive agents of change, proficient in applying effective and persuasive communication strategies that advance just and equitable outcomes in their personal lives, workplaces, and communities.
Students will investigate current applied communication topics through various perspectives and contexts in our graduate seminars, including gender, health communication, technology, work/life communication and wellness, inter-organizational collaboration for social impact, diversity and leadership, and campaigns for social change.
Students in the Applied Communication concentration may have a diverse range of career opportunities, such as campaign coordinator, community engagement coordinator, health communication specialist, human resources specialist, internal and policy communication specialist, nonprofit communication director, social media manager, or to prepare for a PhD program in communication related fields.
Course Requirements
The MA in Communication and Media with a concentration in Applied Communication requires a total of 12 courses, 48 credit hours, for completion. Students must complete the following requirements:
- Three core courses
- One methods course
- Four Applied Communication electives
- One Media and Popular Culture elective
- Three graduate level electives
Applied Communication Concentration Core Courses
Course List Course | Title | Quarter Hours |
| |
CMNS 500 | FOUNDATIONS IN GRADUATE COMMUNICATION STUDIES | 4 |
CMNS 510 | APPLIED COMMUNICATION: THEORIES AND CASES | 4 |
MPOP 502 | MEDIA AND CULTURAL STUDIES | 4 |
Applied Communication Concentration Methods Requirement
Course List Course | Title | Quarter Hours |
CMNS 581 | QUALITATIVE RESEARCH METHODS | 4 |
or CMNS 582 | QUANTITATIVE RESEARCH METHODS |
Applied Communication Concentration Elective Courses
Students must take a minimum of 4 Applied Communication electives (16 credit hours). Topics courses can be taken multiple times for credit as long as the specific topic differs each time.
Course List Course | Title | Quarter Hours |
| 16 |
CMNS 501 | COMMUNICATION IN CULTURAL CONTEXTS | |
CMNS 512 | TOPICS IN APPLIED COMMUNICATION | |
CMNS 523 | GENDERED COMMUNICATION | |
CMNS 530 | INSTRUCTIONAL DEVELOPMENT | |
CMNS 541 | ORGANIZATIONAL COMMUNICATION AND CULTURE | |
CMNS 545 | COMMUNICATION AND TECHNOLOGY | |
CMNS 548 | TEAMS, DIVERSITY AND LEADERSHIP | |
CMNS 551 | COLLABORATION FOR SOCIAL IMPACT | |
CMNS 573 | WORK/LIFE COMMUNICATION AND WELLNESS | |
CMNS 580 | DATA-DRIVEN DECISION MAKING IN COMMUNICATION | |
PRAD 594 | COMMUNICATION CAMPAIGNS FOR SOCIAL CHANGE | |
Media and Popular Culture Elective
Students in the Applied Communication concentration must take a minimum of 1 Media and Popular Culture elective (4 credits).
Course List Course | Title | Quarter Hours |
| 4 |
MPOP 501 | FILM AND MEDIA THEORY | |
MPOP 505 | DIVERSITY AND INCLUSION IN MEDIA | |
MPOP 506 | MEDIA LITERACY | |
MPOP 520 | TOPICS IN MEDIA STUDIES | |
MPOP 523 | TOPICS IN GLOBAL FILM & MEDIA | |
MPOP 530 | NEW MEDIA AND CULTURE | |
MPOP 541 | AUDIO DOCUMENTARY | |
MPOP 542 | TOPICS IN PRODUCTION | |
MPOP 550 | FANDOM AND ACTIVE AUDIENCES | |
MPOP 575 | DIGITAL MEDIA ETHICS | |
General Electives
Students in the Applied Communication Concentration must take a minimum of 3 general electives (12 credits). These electives can come from any of the Media and Popular Culture concentration electives, any of the Applied Communication concentration electives, and up to 2 electives can be an outside elective from a graduate program outside of Communication and Media. Outside electives must be approved by advisor or graduate program director.
Course List Course | Title | Quarter Hours |
| 12 |
MPOP 501 | FILM AND MEDIA THEORY | |
MPOP 505 | DIVERSITY AND INCLUSION IN MEDIA | |
MPOP 506 | MEDIA LITERACY | |
MPOP 520 | TOPICS IN MEDIA STUDIES | |
MPOP 523 | TOPICS IN GLOBAL FILM & MEDIA | |
MPOP 530 | NEW MEDIA AND CULTURE | |
MPOP 541 | AUDIO DOCUMENTARY | |
MPOP 542 | TOPICS IN PRODUCTION | |
MPOP 550 | FANDOM AND ACTIVE AUDIENCES | |
MPOP 575 | DIGITAL MEDIA ETHICS | |
CMNS 501 | COMMUNICATION IN CULTURAL CONTEXTS | |
CMNS 512 | TOPICS IN APPLIED COMMUNICATION | |
CMNS 523 | GENDERED COMMUNICATION | |
CMNS 530 | INSTRUCTIONAL DEVELOPMENT | |
CMNS 541 | ORGANIZATIONAL COMMUNICATION AND CULTURE | |
CMNS 545 | COMMUNICATION AND TECHNOLOGY | |
CMNS 548 | TEAMS, DIVERSITY AND LEADERSHIP | |
CMNS 551 | COLLABORATION FOR SOCIAL IMPACT | |
CMNS 573 | WORK/LIFE COMMUNICATION AND WELLNESS | |
CMNS 580 | DATA-DRIVEN DECISION MAKING IN COMMUNICATION | |
PRAD 594 | COMMUNICATION CAMPAIGNS FOR SOCIAL CHANGE | |
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