PRAD Graduate Student Aaron Westbrook.
Public Relations and Advertising
(PRAD) graduate student Aaron Westbrook has been awarded the prestigious Ketchum Excellence in Public Relations Research Award (KEPRRA), as announced by the Institute for Public Relations. The award will allow Westbrook to spend 10 weeks at Ketchum’s New York City headquarters over summer term.
As Westbrook told IPR, "This experience will be invaluable as I seek to expand my comprehension of measurement as a PR practitioner."
Along with the rare opportunity to immerse himself in the working environment of one of the world’s most renowned PR firms, Westbrook will also be awarded a stipend and the opportunity to write on his experience for the IPR website.
A very big congratulations for this important step forward, Aaron.