Rick Hamann is the Chief Creative Officer for Onion, Inc. Hamann first joined the company in March 2014 as Senior Vice President/Head of Onion Labs, the creative services division of Onion, Inc. As head of Labs, Hamann led the successful build out of the full-service agency within the walls of The Onion
, combining the best comedy writers and marketing talent to create advertising content worthy of the Onion
Hamann now oversees the entire editorial operation of the company’s publishing arm (including The Onion, A.V. Club, and ClickHole), as well as Onion Labs, and all creative development for Onion, Inc.
Prior to joining The Onion, Hamann served as SVP/Group Creative Director at Energy BBDO where he worked for nearly 2.5 years. During his time with BBDO, Hamann moved up from VP/CD to the GCD role, working with the likes of Wrigley, Quaker, and Pearl Vision on various print/TV/digital efforts. During his career, Hamann has also served as a copywriter at JWT Chicago and now-defunct Element79 before moving to up senior creative roles at Factory Design Labs and Cramer-Krasselt.
“As a young copywriter, I studied Onion headlines like they were gospel,” said Hamann. “They are fiercely protective of everything that bears their name, and they agonize over every headline, video and photo. That kind of dedication to craftsmanship is becoming increasingly rare in our industry, and to work with that kind of talent is a dream come true.”