DePaul University College of Communication > Academics > Minors and Concentrations > Latino Media & Communication (Concentration)

Latino Media & Communication (Concentration)

The program educates students to think critically about all aspects of media and communication, with a particular focus on Latino media and Latino communities. Coursework provides students with the applied skills necessary to create communication strategies which effectively reach the Latino segment of the population, based on an understanding of Latino cultures in the US and grounded in an understanding of its cultural, economic and sociological aspects.

Learning Goals

Students who complete the concentration will:

  • Develop an understanding of the heterogeneous and rapidly changing Latino communities locally, nationally, and globally.
  • Ground their knowledge of intercultural studies within a more extensive and concrete knowledge of a particular (even though diverse), rapidly growing, and increasingly important population within the US Latino communities.
  • Increase their cross-cultural competence (understanding and ability to dialogue across difference, develop cultural sensitivity and awareness) with Latino communities.
  • Develop insights into the needs and motivations of Latino populations in the workplace, in community situations, and other sites of engagement, and develop communications tools and strategies to address those needs and motivations.
  • Enhance their capacity to communicate with and learn from Latino populations in the workplace, in community situations, and other sites of engagement.
  • Recognize the impact of the movement of Latinos across the globe and to develop the skills to critically consume and produce media, public relations, and advertisement representations that communicate to and about Latino communities.
  • Both engage and demonstrate their interest in Latino Studies within and across diverse areas of knowledge production in the Communication field.

The Curriculum

One required core course. Students may choose from EITHER of the following to meet the core course requirement:

LST 202 Multiculturalism in the United States: The Construction of Latino Communities
An introductory course that highlights the experiences of the major Latino groups in the United States. It brings together insight from history, politics, sociology, anthropology, literature, film and art to explore the social and cultural experiences of the Latino communities. The course deals with issues of immigration, relationships to home countries, border cultures, identity, and strategies of employment.

INTC 335 (formerly CMNS 335) Latino Communication, Culture, & Community
Examines the relationships among Latino culture, communication, institutions, and public and private life. Students explore the possibilities and problems of contemporary forms of community through service in Latino community organizations. The course also fulfills the junior year experiential learning requirement through community based service learning.

Any additional three courses from:

LST 202 Multiculturalism in the United States: The Construction of Latino Communities
An introductory course that highlights the experiences of the major Latino groups in the United States. It brings together insight from history, politics, sociology, anthropology, literature, film and art to explore the social and cultural experiences of the Latino communities. The course deals with issues of immigration, relationships to home countries, border cultures, identity, and strategies of employment.

INTC 335 (formerly CMNS 335) Latino Communication, Culture, & Community
Examines the relationships among Latino culture, communication, institutions, and public and private life. Students explore the possibilities and problems of contemporary forms of community through service in Latino community organizations. The course also fulfills the junior year experiential learning requirement through community based service learning.

PSY 220 Latina/o Psychology
The purpose of this course is to examine the psychological research literature on the mental health and well being of Latina/o populations in the United States. A number of relevant topics will be examined, including the current state of Latinas/os in psychology, cultural characteristics and values, immigration, acculturation, ethnic identity, stereotypes and discrimination, health, and education. The goal of this course is for students to be better equipped in understanding the factors that influence the psychology of the Latina/o population.

INTC 308 (formerly CMNS 308) Topics in Cultural Discourse: Photography and Culture (cross-listed Intercultural Communication: (for designated Latino-focused topics) with MCS 353, Topics in Media Studies: Photography and Culture)
Examines For example ORIGINS: This course examines some of the foundations of Latino culture in both Mexico City and Chicago through a two one-week immersion experiences in each city. Students create photographic projects while examining the history, cultural discourses, rituals, and other aspects of culture in the Latino communities in both countries. countries. The The immersion weeks each involve 5 day-long classes with lectures and field trips. This is an exchange program with Universidad Panamericana in Mexico City.

An additional topic is The Puerto Rican Nation: A Transnational Perspective: A Service Learning Travel Course to Puerto Rico. This service learning travel course is a three-week study abroad summer session in Puerto Rico. It combines two courses in Modern Languages and Latin American and Latino Studies where students will explore transnational connections that create a nation transcending national borders and binding the reality of Puerto Ricans on the island with those living in diaspora in Chicago and elsewhere.

JOUR 377 Journalism Topics (for designated Latino-focused topics)
This course allows students to sample a range of topical offerings in journalism that have included press law and ethics, arts and entertainment reporting, business and finance reporting, science and technology reporting, health and medicine reporting, tabloid journalism, war reporting, and reporting religion and moral issues. Topics for this concentration might include: Covering the Latino Community in Chicago, Covering the Immigration Debate, Latino Popular Culture (Prereq: JOUR 275).

LST 300 Topics in Latin American Studies: Documentary in the Americas
This course explores the various forms and functions of documentary in Latin American countries and created by Latin American documentary filmmakers and videomakers.

MCS 350 Topics in Global Cinema: Latin American Cinemas
This course is designed as a critical study of global filmmakers and the issues surrounding cinema and its transnational circulation. The class will examine specific aspects of the growth and evolution of cinema and look at points of contact between different cultural discourses, national cinematic styles, genres, and reception. Artistic, social, political, and industrial issues will be examined to provide different models of cinematic creation and consumption. Lab for film viewing required.

MCS 353 Topics in Media Studies (cross-listed with CMNS 308 Topics in Intercultural Communication: Topic - Photography and Culture ORIGINS)
This course examines some of the foundations of Latino culture in Mexico City, Guadalajara Mexico and Chicago through two one-week immersion experiences in both countries. Students create photographic projects while examining the history, cultural discourse, economics, cultural rituals and other aspects of culture in the Latino communities in both countries.

MCS 375 Latino/a Television and Media
Drawing Drawing from Latin American and U.S. television studies, this course explores the political, industrial and cultural dynamics that shape televisual representations in Latin American television and/or Spanish language Television in the US. More specifically, Spanish-language television and media will be examined from interdisciplinary frameworks, which include the cultural analysis of televisual modes, national and international regulations of media production and distribution, histories of production, and ethnographies of viewing.

MCS 376 Latin American Cinema
This course examines the production, distribution and impact of cinema in the Latin American context. Transnational relations with other industries, such as Hollywood and the European film context will be considered. We will investigate how social, economic and political forces have shaped or are presently influencing and transforming national cinemas. Questions of identity and cultural difference, particularly in relation to immigration, diasporas, transnationalism, youth culture, class, gender, sexuality, race and ethnicity are central to the discussions. We will consider the diversity of styles and topics that are now redefining the cinema of the region.

PRAD 361 Account Planning and Consumer Insights for Latino Markets
This course encompasses both the similarities and differences of Latino consumers in the U.S. and explores the differences among the unique Latino cultures, their media habits and the effectiveness of using various promotional tools to affect their consumer behavior. The account planner represents the voice of the consumer in the advertising process. This course will examine the role of account planning and its relationship within advertising agencies to creative development. Special emphasis will be placed on the qualitative and ethnographic research techniques used by planners, and the role that curiosity and empathy play in understanding different Latino consumer audiences to gain insight about these groups' motivations and behaviors. Prerequisite: PRAD 244.

PRAD 362 Latino Strategic Communication Campaigns (formerly PRAD 392)
Focuses on how to effectively target messages to Latino populations in ways that move beyond stereotypic and simplistic models of Latino audiences. Emphasis on developing culturally relevant integrated campaigns that incorporate appreciation of the diversity of Latino audiences. Students learn creative strategies for dialoguing with Latino consumers, customers, stakeholders, and influencers to develop public relations and advertising messaging in both the commercial and non-profit sector. Distinctive characteristics of the Latino population are considered, along with the rich diversity of these communities. Consideration given to effective use of new media and strategic decisions about communicating in English versus Spanish. Successful completion of PRAD 244 or 255; PRAD 256; and CMNS/PRAD 291 is required prior to entrance to any PRAD campaigns course.

PRAD 392 Special Topics in Advertising
This course allows students to sample a range of topical offerings in advertising that have included Media Planning, Advertising in the Digital Age, Ad Copywriting, Advanced Advertising Campaigns, Consumer Promotions, and Psychology of Advertising. Topics for this concentration might include: Media Planning for Latino Markets, Ad Copywriting for Latino Markets, The Advertising Industry in Latin America. Prerequisite: PRAD 244

PRAD 391 Special Topics in Public Relations
This course allows students to sample a range of topical offerings in public relations that have included International Communication and PR, Event Planning, and Study Abroad. In addition to these topics, new topics for this concentration might include Media Relations in Latin America, The Use of Social Media Among Latinos, Marketing PR Strategies for Latino Markets, and other Latino relevant topics. Prerequisite: PRAD 244 or PRAD 255.

MKT 340 Marketing across Cultures Latin Markets
The course is designed to challenge students to think critically about culture and international marketing, with an emphasis and perspective on Latin America. The course is structured to examine cross-cultural and intercultural approaches that intertwine with the international business environment and the impact that both have on the marketing of goods and services.

MKT 341 Integrated Marketing Communication: Multicultural Markets
An overview of the principles of integrated marketing communications and how these are applied to the growing multicultural market in the US. The course will focus on the application of integrating marketing principles to this increasingly complex and fragmented market. The course includes an overview of the multicultural markets, media environment, and the tools available for designing integrated marketing communications programs, including promotions. The course structure will include statistical reports, case studies, exercises, experiences and guest lectures. Real-life cases will be studied in the class with students delivering a mini-advertising/IMC plan at the end of the course.

CMN 394 Advanced Communication Internship (for credit in this concentration, the internships must focus on Latino media and communication)
Placement of students in business, industry, or not-for-profit major specific internships. Opportunities in advertising, public relations, journalism, radio and television, museums and philanthropic outreach organizations. Program open to communication majors and minors who meet eligibility requirements.

CMN 395 Communication Internship Special Topics (for credit in this concentration, the internships must focus on Latino media and communication)
This course is for students who wish to receive academic credit for a second or third internship. Must be a Communication major or minor who has completed CMN 394 or ISP250 and meets eligibility requirements. Must be taken concurrently with an internship. Topics include building and managing a communication career, effective networking, and leadership development.

SPN 393 Latino Media Literacy
This class explores the role and impact of the media in the Latino community and how Latinos are represented as well as how they view themselves. It explores Latino communities participation as creators and consumers of popular and media cultures. It examines media organization and their role in shaping popular cultures. This is both an upper level undergraduate and graduate level, inter-disciplinary course in Spanish that draws on bilingual readings. Students can also explore these issues through service learning with community partners and by doing a minimum of 25 hours service can receive credit for the Junior Year Experimental Learning domain.

SPN 198, 298, 398 Foreign Language

CSS 201 Perspectives on Community Service

CSS 390 Special Topics in Community Service Studies (cross-listed with LST 300 Special Topics: Transnational Communities: Puerto Rico/ABD Fall Quarter)
The post-trip Fall Quarter course will focus on Puerto Rican nationalism, culture, media and politics in Chicago and will include a service- learning component. Students will be guided through critical analysis of their experiences in Puerto Rico in order to enhance their service learning experiences. They will complete a final project developed in conjunction with one of the cultural, academic, or business sites in the community and will be challenged to link these projects to the knowledge they acquired in Puerto Rico.

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