Students pursuing a Public Relations and Advertising minor develop an understanding of public relations and advertising theories and practices. Additionally, students learn to consider public relations and advertising processes, products and effects from multiple perspectives, while strengthening critical thinking, writing, and speaking skills.
Course Requirements
A minor in Public Relations and Advertising requires students to complete a total of 24 credit hours (six courses). To complete the minor, students must take:
Course List | Course | Title | Quarter Hours |
| PRAD 244 | PRINCIPLES OF ADVERTISING | 4 |
| or PRAD 255 | PUBLIC RELATIONS |
| PRAD 256 | WRITING FOR PUBLIC RELATIONS AND ADVERTISING | 4 |
| PRAD 291 | RESEARCH, DATA AND INSIGHTS | 4 |
| 12 |
PRAD 290 | PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours) | |
PRAD 292 | DESIGN APPLICATIONS FOR PRAD PROFESSIONALS | |
PRAD 320 | EVENT PLANNING | |
PRAD 321 | ADVANCED EVENT PLANNING | |
PRAD 334 | ADVERTISING AND PUBLIC RELATIONS ETHICS | |
PRAD 335 | DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS | |
PRAD 336 | ADVERTISING CAMPAIGNS | |
PRAD 337 | PUBLIC RELATIONS CAMPAIGNS | |
PRAD 338 | HEALTH AND PUBLIC RELATIONS | |
PRAD 339 | INTEGRATED COMMUNICATION CAMPAIGNS | |
PRAD 340 | BRAND ACTIVATION AND CONSUMER PROMOTION | |
PRAD 351 | COPYWRITING | |
PRAD 352 | DIGITAL ADVERTISING | |
PRAD 353 | PSYCHOLOGY OF ADVERTISING | |
PRAD 354 | PERSONAL BRANDING | |
PRAD 356 | ADVANCED WRITING FOR PUBLIC RELATIONS | |
PRAD 357 | ADVERTISING PORTFOLIO | |
PRAD 362 | ENGAGING LATINX COMMUNITIES | |
PRAD 363 | THE MEETING OF SPORTS AND ADVERTISING | |
PRAD 373 | PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS | |
PRAD 374 | MEDIA RELATIONS | |
PRAD 375 | COMMUNICATION LAW | |
PRAD 376 | CRISIS COMMUNICATION MANAGEMENT | |
PRAD 378 | CREATIVITY IN ADVERTISING | |
PRAD 379 | ADVERTISING MEDIA PLANNING | |
PRAD 381 | ADVERTISING AND CHILDREN | |
PRAD 382 | NON-PROFIT PUBLIC RELATIONS | |
PRAD 385 | INTERNATIONAL ADVERTISING | |
PRAD 386 | BATEMAN PUBLIC RELATIONS STRATEGY | |
PRAD 387 | BATEMAN PUBLIC RELATIONS CAMPAIGNS | |
PRAD 388 | AAF STRATEGY | |
PRAD 389 | AAF CAMPAIGNS | |
PRAD 393 | SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING | |
PRAD 397 | FOX SPORTS UNIVERSITY | |
CMN 394 | MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP | |
CMN 395 | COMMUNICATION INTERNSHIP SPECIAL TOPICS | |
Students majoring in Public Relations and Advertising are restricted from earning this minor.
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