Gatorade - Led Fleishman-Hillard’s and Burson-Marsteller’s Gatorade teams as agency of record for ll years (1999-2010) and promoted the brand on both the consumer and professional marketing fronts.
Showcased the extensive scientific research that reinforced the product’s efficacy to consumers and sports health professionals including athletic trainers, sports nutritionists and strength coaches.
Also quarterbacked new product launches, brand refreshes such as the G launch, public safety campaigns, issues and crisis management, managing sports league relationships and developing strategic marketing partnerships.
In the area of social media, was responsible for managing the Gatorade presence on Facebook, YouTube and Twitter as well as generating hundreds of blog stories.
McDonald’s - Led Burson-Marsteller’s McDonald’s team for seven years focusing on building the company’s reputation in the food and environmental areas, developing marketing communications for McDonald’s Olympic sponsorship (1996, 1998 and 2002), and highlighting McDonald’s promotions such as Monopoly, Teenie Beanie Babies and America’s Favorite Fries.
Also managed issues and crises, led internal communications efforts, wrote speeches and brochures, and developed educational curricula.
McDonald’s awarded Motzer the “Outstanding Account Person of the Year” which recognized the best performance by a public relations professional in the McDonald’s system.
Other longstanding client relationships included Sears, Roebuck & Co, the ConAgra Foods Foundation, Tropicana, Quaker Oats, and PepsiCo Smart Spot.
Motzer also serves as the DePaul IABC (International Association of Business Communicators) faculty advisor.
In addition to sharing his industry expertise with students in the classroom, Motzer is equally passionate about introducing students to strategies that will help them make the transition from the academic to the professional public relations world.
DePaul students are fortunate to be located in one of the world’s biggest public relations markets which gives students significant opportunities for networking, internships and professional development while at DePaul.
Another priority for Motzer is to enhance the reputation of DePaul’s PRAD program by conducting outreach to leading public relations agencies, corporations and associations.
#DePaul World Ready: Jim Motzer (DePaul University Newsline)