College of Communication > Faculty & Staff > Faculty A-Z > Hyejin Kim

Hyejin Kim

  • Assistant Professor
  • ​​​PhD (University of Minnesota)
  • Public Relations and Advertising
  • (312) 362-6063
  • 14 E. Jackso​n Blvd., Room 1251

Hyejin’s research interests include social media advertising and electronic word-of-mouth (eWOM) with computational research approaches. Her recent projects investigated how interpersonal influences affect social media users’ information acceptance and retransmission. Hyejin’s work has appeared in Journal of Current Issues and Research in Advertising, Journal of Advertising Research, Journal of Promotion Management, and Corporate Communications: An International Journal, among others.

Hyejin received her MA and PhD in mass communication at the University of Minnesota–Twin Cities. Before joining DePaul, Hyejin worked in the fields of market research, advertising and data-driven consulting.​

Selected Publications

Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren, and Hyejin Kim (In Press), “Creating, Meta-Voicing, and Propagating: Implications of Users for Advertising Strategy and Research,” Journal of Advertising.

Hyejin Kim, Keonyoung Park, and Hyejoon Rim (2020), “Exploring Variations in Corporations’ Communication after a CA vs. CSR Crisis: A Semantic Network Analysis of Sustainability Reports,” International Journal of Business Communication, Published Online.

  • The first two authors equally contributed.

Jisu Huh, Hyejin Kim, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (2020), “You Reap Where You Sow: A Trust-Based Approach to Initial Seeding for Viral Advertising,” International Journal of Advertising, Published Online.

Hyejin Kim and Hao Xu (2019), “Exploring the Effects of Social Media Features on the Publics’ Responses to Decreased-Usage CSR Messages,” Corporate Communications: An International Journal, 24(2), 287-302.

Taemin Kim, Hyejin Kim, and Yunhwan Kim (2019), “How Do Brands’ Facebook Posts Induce Consumers’ e-Word-of-Mouth Behavior? Informational versus Emotional Message Strategy: A Computational Analysis,” Journal of Advertising Research, 59(4), 402-413.

Hyejin Kim, Keonyoung Park, and John Eighmey (2019), “The Effects of Social Information Cues Featured in SNS Ads for Unfamiliar Product Adoption,” Journal of Promotion Management, 25(4), 541-569.

Hyejin Kim and Jisu Huh (2017), “Perceived Relevance and Privacy Concern regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses,” Journal of Current Issues and Research in Advertising, 38(1), 92-105.