College of Communication > Faculty & Staff > Faculty A-Z > Hyejin Kim
Hyejin’s research interests include social media advertising and electronic word-of-mouth (eWOM) with computational research approaches. Her recent projects investigated how interpersonal influences affect social media users’ information acceptance and retransmission. Hyejin’s work has appeared in Journal of Current Issues and Research in Advertising, Journal of Advertising Research, Journal of Promotion Management, and Corporate Communications: An International Journal, among others.
Hyejin received her MA and PhD in mass communication at the University of Minnesota–Twin Cities. Before joining DePaul, Hyejin worked in the fields of market research, advertising and data-driven consulting.
Hyejin Kim and Hao Xu (2019), “Exploring the Effects of Social Media Features on the Publics’ Responses to Decreased-Usage CSR Messages,”
Corporate Communications: An International Journal, 24(2), 287-302.
Hyejin Kim, and Yunhwan Kim (Published Online), “What Features of Brands’ Posts Induce Consumers’ Electronic Word of Mouth Behavior? A Computational Approach,”
Journal of Advertising Research, DOI: 10.2501/JAR-2019-027.
Hyejin Kim, Keonyoung Park, and John Eighmey (2019), “The Effects of Social Information Cues Featured in SNS Ads for Unfamiliar Product Adoption,”
Journal of Promotion Management, 25(4), 541-569.
Hyejin Kim and Jisu Huh (2017), “Perceived Relevance and Privacy Concern regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses,”
Journal of Current Issues and Research in Advertising, 38(1), 92-105.