Diana Smith has grown up in advertising and media spending virtually her entire career in an advertising agency. She has garnered 20 years of experience in media planning (and buying) at some of the world’s largest advertising agencies including J. Walter Thompson, BBDO, OMD, and PHD. Diana has also worked on a vast array of clients – both big and small – including McDonald’s, Kraft, Sara Lee, HTC, Intel, Bayer, Allied Domecq spirits, Cricket Wireless, Sleep Number, the American Cancer Society and more. She has experience with nearly every target demographic and every media channel. Her time on McDonald’s earned her a “Best Use of Magazine” award in AdWeek’s Media Plan of the Year competition.
Diana shifted her career and entered the world of market research recently. She is now a Senior Research Analyst at Mintel, a global market intelligence agency. In this role, she capitalizes on her journalism degree and flair for writing, her ability to dive into the data and tell an insightful story, and her time spent on the front lines consulting with clients to help them make wise marketing decisions.
In her spare time, Diana is a glutton for punishment. You can often find her on the path training for her next marathon or half marathon, or in the gym. She balances it all out with a healthy dose of yoga, volunteering (currently at PAWS), and traveling.
- "Don’t Throw Out Those Well-Loved Shoes", The Wall Street Journal, June 3, 2015
- "How Kim Kardashian Is Changing the Maternity Fashion Retail Game", Elle, September 16, 2015
- "Smartwatch Purchases On Upswing", MediaPost, December 29, 2015
- "Beauty brands hope virtual makeovers encourage shoppers to try new looks", Chicago Tribune, February 19, 2016