In the Public Relations and Advertising (PRAD) program you will develop an understanding of public relations and advertising theories and practices. You will learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.
Based on your career goals, you may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company, while advertising generally focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.
Courses in the Public Relations and Advertising program curriculum include:
- Communication law
- Creativity in advertising
- Crisis communication management
- Digital advertising
- Advertising and public relations ethics
- Event planning
- Health public relations
- Marketing public relations
- Political communication
- Public speaking
- Writing for public relations and advertising
For three consecutive years, DePaul’s Public Relations and Advertising graduate program has been recognized by the PRWeek Awards as one of the top five public relations programs in the U.S., including receiving Honorable Mention (second place nationally) in 2016.
DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies and businesses.
With this program, you may choose to concentrate in Latino Media & Communication
This concentration will teach you how to think critically about all
aspects of media and communication, with a particular focus on Latino
media and Latino communities.
We also offer combined bachelor's/master's degree programs, which allow you to complete a bachelor's degree and a graduate degree in five years.