College of Communication > Academics > Undergraduate Majors > Communication Studies (BA)

Communication Studies (BA)

Communication students.
Students majoring in Communication Studies will gain critical skills for success in college and beyond. Employers list communication skills as one of the most important attributes in their job applicants.

Beginning in CMN 101, students engage with communication theories to analyze the spoken and unspoken implications of communicative styles. Students learn how best to navigate large complex communication environments.

Students will learn to parse relevant data and craft meaningful messages in their close personal relationships, around professional offices, and to the public at-large. Whether students want to resolve interpersonal conflicts or produce mass-mediated advocacy messages to the general public, communication studies offers the requisite critical skills for getting the job done well.

And as a Communication Studies student, you’ll develop these skills through honing your reading, writing, and research capacities. Sophisticated arguments require writers with critical eyes, and writers become critical through active reading and patient research.

The 21st century is full of information, and getting it from point A to point B gets more difficult every day as the data keeps growing. By listening to information, drawing out its most salient trends, analyzing and responding to it, you’ll engage in a rhetorical tradition that extends as far back as Aristotle. Since the earliest days of Aristotle’s rhetoric, communication has changed drastically — but its founding principles haven’t. Communication Studies brings that ancient tradition to bear on contemporary trends, whether communicating in close relationships, navigating complicated institutions, or producing live television broadcasts.

With Communication Studies, you’ll develop these foundational capacities to write, read, and research, and you’ll have no problem developing these other skills that employers need (as noted by Forbes):

  • Work in teams
  • Make decisions and solve problems
  • Manage workflows
  • Communicate within and outside organizations
  • Process information
  • Analyze quantitative data
  • Influence others

With this program, you may choose to concentrate in Latino Media & Communication. This concentration will teach you how to think critically about all aspects of media and communication, with a particular focus on Latino media and Latino communities.

We also offer combined bachelor's/master's degree programs, which allow you to complete a bachelor's degree and a graduate degree in five years.​​​