Veronica S. Appleton is an adjunct professor in the College of Communication with a focus on organizational, intercultural, and health communications. Her research interests include organizational development in the workplace, communications and organizational learning, and diversity and inclusion within workplace environments.
Her academic preparation includes a Bachelor of Arts from Purdue University and a Master of Arts from DePaul University. She is currently pursuing a Doctor of Philosophy in Organizational Leadership & Behavior from The Chicago School of Professional Psychology (expected 2018).
In 2005, Veronica started her marketing and communications career at PepsiCo: Gatorade & Propel Fitness Water as an intern. From there, she acquired additional opportunities with iHeartRadio (then Clear Channel Radio: 103.5), the Chicago Urban League, Sports Illustrated, various departments within Purdue University, ABC 7 Chicago, Burrell Communications and many others. In 2011, Veronica found her niche in education and healthcare communications, where she began working in Northwestern University’s Feinberg School of Medicine, Chicago Health IT Regional Extension Center Department and Kellogg School of Management Marketing & Communications Department in Evanston, Ill. Several months later, Veronica joined FCB Chicago as a Project Manager in the healthcare consumer marketing vertical and is also the agency’s Co-Chair for Global Culture and Inclusion.
With strong research interests in organizational development, learning, and diversity, Veronica has also gained valuable experience in working with the community to understand varying perspectives in and out of the workplace. Veronica works closely with FCB Chicago senior leadership to oversee culture and inclusion initiatives and partner with local high schools and colleges to provide diverse students with exposure to the corporate advertising and marketing industry. She is also an advocate for mentorship and has provided her insight to students and young adults in the Windy City CARES mentoring program, the Marcus Graham Project STIR Agency Program, and the Young Women’s Leadership Charter School of Chicago. In her spare time, Veronica loves visiting art galleries, reading, developing research pertaining to interests, writing children books, volunteering with The Red Pump Project and MAFA Chicago, spending time with family and participating in marathon walks – which she was awarded her first medal in the World Vision 6k Walk for Water in 2015.
- Appleton, Veronica S. Assessing the Effectiveness of Patient-Centered Medical Homes in the Context of Culture.
- Featured author, PR News Writer’s Guidebook Vol. 1, “Getting to Open and Action Successfully: Proven Strategies for Email Marketing”.
- MADE Magazine Impact Awards, part of the host committee for the marketing arm of the program. (2015)