Molly Lynch is a PR and social media marketing consultant, launching Lynch Communications Group in 2007, with more than 15 years of experience working with the top agencies and clients in the world.
At Lynch Communications Group, Lynch has conducted client work focused on marketing, social media, media relations or PR for clients including but are not limited to Kellogg School of Management at Northwestern University, The Abbey Resort, Hotel Felix Chicago, The Godfrey Hotel, Holiday Inn properties, LondonHouse (a Curio Collection by Hilton), Guaranteed Rate, Young Rembrandts, Rainbows For All Children (nonprofit), Chicago Cares (nonprofit), Merrick Pet Foods, Castor & Pollux Pet Works, Bricton Group, Gettys Design Worldwide, Sysnet Global Solutions and Sam Kori George Atelier, among other brands on a project basis. Lynch also consults for Ogilvy Worldwide and MSL Group – two marketing and PR leading firms in Chicago.
Lynch’s account background ranges from travel to higher education to food to lifestyle trends. Lynch prides her work for detail-oriented results, strategic client management and continuous media relations. Lynch Communications Group has secured their clients in leading news outlets including NBC’s TODAY Show, the Chicago Tribune, the Wall Street Journal, the Associated Press and thousands of other reputable news sites. Lynch also leads the social media efforts focused on reputation management and increased consumer engagement.
While working at the prestigious firms of Ogilvy Worldwide and Weber Shandwick, previous clients included Mars, Inc., KFC, SAM’S CLUB, Namaste (a Chicago Charter School), Johnson & Johnson, Got Milk, Tropicana and Bausch & Lomb. Lynch worked with clients to develop strategic plans while also providing client management on a day-to-day basis.
Lynch was a group account supervisor and worked for the Publicis family for more than five years, joining in 2001. As a group supervisor, Lynch’s responsibilities included strategic planning, media relations, event planning and project management.
Her primary account was conducting PR and public affairs efforts for the Centers for Disease Control and Prevention (CDC). Lynch focused on the federal VERB campaign, a program designed to decrease childhood obesity and increase physical activity levels in youth. Lynch’s background includes development and management of the CDC’s VERB campaign and integrating the PR and public affairs efforts with the other elite marketing firms that worked on CDC’s VERB, including Frankel, Saatchi & Saatchi and five ethnic agencies. VERB’s target audiences were children (8-13 year olds) and their influencers, with an emphasis on Hispanic/Latinos, Asian Americans, African Americans and Native Americans. Other accounts Lynch worked on included Novartis and the U.S. Army. Lynch secured town hall meetings for the U.S. Army in the pre-determined key markets.
Lynch’s work has won three Publicity Club of Chicago Golden Trumpet Awards and two Silver Trumpets. While at Publicis, Lynch also was honored with the “Peoples’ Choice Award,” demonstrating her commitment to teamwork and leadership. In addition, the VERB campaign was named as the Non-Profit Winner in the “Best in Youth Marketing” from the Kid Power Xchange, an organization that recognizes innovating marketing campaigns. She also drove the development and strategy behind to creating a nationally-trending hashtag for one nonprofit’s local event.
She previously gained experience in two newsrooms – working on the promotions team for WMJI-FM (Cleveland’s #1 radio station) and as an intern at WEWS-TV (ABC, Cleveland).
Lynch holds a bachelor’s degree in communications from John Carroll University, with minors in Spanish and political science. Lynch previously served on the board at Children’s Memorial Hospital as the marketing co-chair and is currently an active volunteer with Big Shoulders Chicago.
She teaches “Writing for PR and Advertising” and “Social Media – Brand Personalities” at DePaul University as an adjunct professor.