"Experiential learning is at the heart of my teaching philosophy. In
addition to practical assignments where students personally interact
with numerous ad and PR professionals, I help students build and expand
their networks as they prepare for careers in the profession I love." —
Ron Culp, Public Relations and Advertising MA Program Professional
On the MA in Public Relations and Advertising Program
DePaul's Public Relations and Advertising (PRAD) program is
located in the heart of Chicago, the second largest agency city in the
United States. As a result, most of our classes feature agency and
corporate executives who provide first-person insights that provide
valuable real-world experiences not available at many other
On the Type of Student PRAD Seeks
Our program is designed for individuals with a passion for public
relations and advertising who seek additional hands-on training or wish
to transition from a job in another field.
Why our Program is a Unique Place to Study Public Relations and Advertising
Ask any graduate of our program and they'll most likely cite the
balance of theory and experiential teaching as a unique feature of the
DePaul PRAD program. Our location in the heart of Chicago is surrounded
by more than 200 advertising and public relations agencies, thousands of
nonprofit organizations and corporations — all providing potential
internships and job opportunities for our students.
Our academic and professional faculty employ innovative teaching
approaches that engage students in practical classroom and field
assignments that touch on every experience you'll face in the in your
career. With a teaching approach centered on providing essential
technical and professional preparation for public relations and
advertising jobs, students learn by doing. They are prepared for what
awaits them in their PR and advertising careers.
DePaul's PRAD faculty
provides a perfect balance between the best minds in academia and top
professionals who tap their knowledge and networks to ensure a valuable
What Drew Mr. Culp to the Discipline?
Throughout my career, I have visited colleges to speak with students about careers. A couple of years ago, Teresa Mastin
asked if I would consider teaching at DePaul, and I jumped at the
opportunity to be a part-time adjunct professor. Six months later, the
dean asked me to become the first professional director of the PRAD
graduate program. I promptly quit my highly paid agency job in order to
do something far more rewarding at this time of my life. Hearing from
students who are landing jobs in the profession has become a high point
of my life.
My focus is squarely set on helping young people prepare to launch their careers. My blog — www.culpwrit.com
— provides advice for individuals pursuing careers in public relations,
and I have mentored hundreds of promising professionals over my long
Why Do You Teach at DePaul?
After a long, successful career in major corporations and agencies,
I wanted to dedicate this chapter of my life to helping others who
share my passion for communication. Although not a Catholic, I am
impressed with the Vincentian culture that permeates the atmosphere of
the university. Faculty, administration and students truly care about
each other and they love the institution. It's infectious and motivating
for everyone associated with DePaul.
What Makes Chicago a Special City to You?
I travel often, but I can't wait to get back home since I love the
unique Chicago vibe. I'm lucky to live in the city so I can enjoy the
amazing architecture and riverfront as I walk to work.