In the Public Relations and Advertising program you will develop an understanding of public relations and advertising theory and practice, program development and implementation, communications law and ethics.
Based on your career goals, you may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company, while advertising generally focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.
Courses in the Public Relations and Advertising program curriculum include:
- Advertising campaigns
- Communication law
- Crisis communication
- Ethics in public relations and advertising
- Healthcare public relations
- Human communication
- Integrated communication campaigns
- Intercultural communication
- Mass communication
- Political communication
- Writing
DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies and businesses.
- Allied Integrated Marketing
- American Foundry Society, Inc.
- Chicago Council on Global Affairs
- Chicago Fashion Incubator
- Chicago Humanities Festival
- CouponTrade, LLC
- Dream Town Realty
- Facets Multi-Media
- Leo Burnett
- Time Out Chicago
- Tribune Company
- Warner Music Group
What can you do with this degree?
- Brand Management
- Customer Service
- Design and Production
- Direct Marketing
- Event Planning
- Fundraising
- Governmental Relations
- Media Planning/Buying
- Media Relations
- Media Writing and Editing
- Risk and Crisis Management
- Sales Management