The New York Way (TNYW) study away program provides College of Communication Public Relations and Advertising (PRAD) students with a deeper understanding of the structure, operations and culture of agencies and media outlets in New York through a fast-paced, hands-on experience. During an intense two-week experience of travel and study, students are immersed into advertising and public relations environment of New York, visiting agencies, networking with professionals and exploring each agency’s work and competitive differences. Students gain a sense of the culture and expectations of the New York advertising, media and public relations environment and receive tips on how to differentiate themselves from the intimidating number of applicants that apply for positions.
The New York Way includes travel and coursework over a two week period that begins the week of November 28, 2016. Students spend five days visiting major agencies, organizations and media outlets. Upon return, students develop and deliver presentations to industry professionals and their fellow classmates on the insights gained from the experience.
New York City is the most populous city in the United States with close to 19 million people. It is a city known for its significant impact upon commerce, finance, media, art, fashion, research, technology, education, and entertainment. Located on one of the world's largest natural harbors, New York City consists of five boroughs: The Bronx, Brooklyn, Manhattan, Queens, and Staten Island. Many districts and landmarks in New York City have become well known to its approximately 50 million annual visitors, such as the Statue of Liberty, Times Square, the Broadway theater district, and the Empire State Building to name a few.
Accepted students are enrolled in the Fall term for the course PRAD 393 (undergraduate) or PRAD 595 (graduate) Special Topics in Public Relations and Advertising: The New York Way: In-Person Agency and Media Visits and Analysis, for a total of four credits. Two sections of this course are offered, each with a special academic focus of either public relations or advertising and taught by a different College of Communication faculty member. Accepted students will be enrolled by the college into the appropriate course.
Costs and Accommodations
Participating students pay the cost of tuition, billed at the current DePaul tuition rate, travel to and from New York and a program fee. While in New York, students share conveniently located accommodations, within walking distance of Midtown, Union Square and Madison Square Park and major subway lines. Some group meals and a cultural activity are also included.
Application Process, Criteria and Deadlines
The New York Way study away program is competitive and students must apply for consideration. Participants will be considered based on the quality of their application and meeting the following minimum criteria:
- Undergraduate students: A cumulative GPA of 3.0, junior standing and successful completion of at least PRAD 244 Principles of Advertising or PRAD 255 Public Relations.
- Graduate students: A cumulative GPA of 3.25 and successful completion of PRAD 555 Public Relations Foundations.
Interested students apply through the AcademicWorks/Scholarship Connect
system*. Click on ‘Opportunities’, and type ‘The New York Way’ in the search field. Apply for either ‘Advertising’ or ‘Public Relations’ based on your interests.
Applications will be accepted through June 1, 2016. Notification of acceptance of acceptance and next steps to confirm participation will begin after July 15. Accepted students will be notified and enrolled into the appropriate fall 2016 course by the college after post-acceptance documentation is completed. Travel is scheduled for the week of November 28, 2016.
Questions regarding The New York Way 2016 – Public Relations can be directed to Jim Motzer
. Questions regarding The New York Way 2016 – Advertising can be directed to Ken Krimstein
*Applicants for The New York Way are not automatically considered for any scholarships listed in AcademicWorks/Scholarship Connect
. Students must apply any scholarship opportunities separately. There is no specific scholarship for The New York Way at this time.
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