PRAD Students Build Campaigns, Pitch to Starbucks

Public relations and advertising students Kaitlyn Smetana (left), Michelle Krichevskaya, Griffen Davies and Adam Colin with Thomas Prather (center), director of integrated marketing for Starbucks. The group took top honors in the evening's presentations. (DePaul University/Jamie Moncrief)
Public relations and advertising students Kaitlyn Smetana (left), Michelle Krichevskaya, Griffen Davies and Adam Colin with Thomas Prather (center), director of integrated marketing for Starbucks. The group took top honors in the evening's presentations. (DePaul University/Jamie Moncrief)
In early June, three teams of Public Relations and Advertising students presented campaigns to representatives from Starbucks, gaining real life experience to help them become world ready. The winning team, consisting of students Adam Colin, Griffen Davies, Michelle Krichevskaya and Kaitlyn Smetana, developed a campaign addressing consumers' hurried state when entering a Starbucks.

The presentations sprouted from the course PRAD 336, which challenges students to create an advertising campaign based on real-world clients. Each team spends the quarter doing market research and developing a strategy, a full integrated marketing campaign and a media plan. The top three teams have the opportunity to pitch their ideas to the clients.

"This course truly is the culmination of their education in advertising," says Eva Bongiovanni, a professional lecturer in the College of Communication. "I am incredibly proud to share my students' work with my colleagues in the industry."